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Cosmoprof's WeCosmoprof Features 40,000 Attendees

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Cosmoprof's debut virtual event was a hit.

Cosmoprof Worldwide Bologna's WeCosmoprof, a digital event launched June 4-10 amid pandemic shutdowns, has concluded in success, featuring 3,000 exhibitors and 40,000 operators from more than 100 countries.

The event's Cosmoprof My Match allowed companies, buyers, retailers and distributors to connect virtually via messaging services and virtual rooms/calls.

Its CosmoTalks included more than 50 speakers discussing design, trends, marketing and more. Meanwhile, the Cosmo Virtual Stage offered a view of the professional channel in Italy and included 15 experts sharing suggestions for operators seeking to reopen businesses.

More highlights:

  • More than 6,000 operators attended the live sessions as a total, according to the organizers.
  • On social medial, the event reached more than 170,000 unique users and more than 970,000 views.
  • The CosmoTrends presentation featured trends based on products offered by exhibitors.
  • Cosmoprof Worldwide Bologna presented a digital catalog. "Beauty Made in Italy," featuring more than 800 Italian exhibiting companies in Italian, English, French, Chinese, Arabic and Portuguese. The catalog was created with the support of the Italian Ministry of Foreign Affairs and International Cooperation and Italian Trade Agency (ITA). A second edition of the “Beauty Made in Italy” catalog will be ready in October with more translations.

“WeCosmoprof is the result of the research and innovation of the latest editions of Cosmoprof," says Enrico Zannini, general manager of BolognaFiere Cosmoprof. "This project will match with the physical trade show. In this way, Cosmoprof enters a new decade as a protagonist: we want to offer cutting-edge business platforms integrated with our annual event. The fair is a key meeting point for the industry, and it will always play this role: face-to-face meetings facilitate networking and increase the possibilities for new collaborations. With WeCosmoprof, we offer our exhibitors digital technologies to optimize further the time they spend on the show floor. The digital evolution of Cosmoprof does not stop here: we are evaluating new initiatives for the coming months, with the support of international players."

"Many companies in our country are experiencing serious economic difficulties due to the spread all over the world of COVID19," says Gianpiero Calzolari, president of BolognaFiere. "With the Italian Ministry of Foreign Affairs and International Cooperation, with ITA and with Cosmetica Italia–the personal care associationwe are at the forefront of the restart for Made in Italy."

"Since the beginning of the lockdown, Cosmetica Italia and Cosmoprof have collaborated side by side to find alternative and concrete answers to support the business," says Renato Ancorotti, president of Cosmetica Italia. "Today, the negative trends registered in the past weeks are being replaced by signs of recovery. Italian beauty industry has the opportunity to reaffirm itself as the flagship of Made in Italy in the world and to prove to be a strategic sector for a new Italian Renaissance."

"Since the start of the health emergency, ITA has implemented new services for Italian companies, in particular for SMEs," says Carlo Ferro, president of the ITA Agency. "Today we want to combine reaction and vision, supporting the new start with specific initiatives for companies facing new digital challenges in international markets. ITA is presenting new projects, including Smart 365 Fair, to equip the fair system with virtual tools; 59 initiatives of e-commerce and mass-market distribution; and, specifically for this sector, a digital promotion campaign in 17 countries of the 'Beauty Made in Italy' catalog. These are just some of the many projects in our schedule. The agreement for export, which we have recently signed, confirms the commitment of our agency in innovation."