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Retail Intelligence: Analyzing the Beauty Consumer's Path to Purchase

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woman shopping for skin care and cosmetics

It's hard to keep up with the state of beauty retail. One day online beauty vendors, with their next day delivery, seem to be on top. The next day brick-and-mortar locations, with their high-tech, experiential installations, regain consumers' favor.  

As beauty consumers evolve into multi-channel shoppers, retailers must hone their services to make each path to purchase as seamless as possible. 

A Closer Look at Beauty Retail

During Beauty Accelerate, brands interested in strengthening retail partnerships and unlocking beauty consumers carts can attend two sessions focused on achieving these goals. 

What is Beauty Accelerate

Beauty Accelerate pairs a cosmetic product development conference with a series of expert-led, intimate round table discussions. Add to this a boutique-style showcase of cutting-edge product concepts, and Beauty Accelerate will inspire brands and make connections that fuel creative excellence.

Registration is now open.

The 2019 Beauty Accelerate Pre-show Program is now LIVE! Check out what is inside here.