Aptar Beauty Showcases 2 Major Innovations At Paris Packaging Week 2025

Aptar Beauty showcases new packaging solutions at Paris Packaging Week, including the GSA Advance collection, the PZ Advance Spray Pump, and the Nomad Refill.
Aptar Beauty showcases new packaging solutions at Paris Packaging Week, including the GSA Advance collection, the PZ Advance Spray Pump, and the Nomad Refill.
Aptar Beauty

GSA Advance Collection

The GSA Advance Collection consists of full polyolefin pumps to maximize recyclability, starting with two best-selling personal care dispensing solutions.The GSA Advance Collection consists of full polyolefin pumps to maximize recyclability, starting with two best-selling personal care dispensing solutions.Aptar BeautyAptar Beauty has announced a new generation of all-plastic pumps designed for sustainability. The Advance Collection consists of full polyolefin pumps to maximize recyclability, starting with two best-selling personal care dispensing solutions: the GSA Advance dispensing pump and the PZ Advance spray pump. Both innovations are made of polypropylene (PP) and polyethylene (PE), from the polyolefin family, making them suitable for the main plastic recycling streams, while guaranteeing the same high performance and design.

GSA Advance will be ready for production from March 2025, with a global industrial footprint for regional delivery. PZ Advance will follow in the beginning of Q2.

The Advance Collection blends convenience with design. Both omnichannel pumps are e-commerce capable* and offer a wide array of decoration and design options, ranging from premium to lifestyle, to help reinforce brand equity.

GSA Advance Dispensing Pump

With a full-plastic cartridge combining PP and PE, and a smooth actuation force, GSA Advance is a high-performing dispensing pump designed for personal care products. The plastic spring outside the dosage chamber delivers a 2 cc dose and ensures optimal compatibility across various formulas, including water-based and high-viscosity. 

It is rated “highly recyclable” (when paired with a HDPE, PP or PET bottle) by independent certification agency Institute CYCLOS-HTP. It is also PCR (Post-Consumer Recycled Resin) capable.

A twist-to-lock system allows it to be sealed in the open and closed positions, making it suited for on-the-go use. GSA Advance is e-commerce capable*, POM-free and features an optional e-clip (in PP, also available in up to 100% PCR) providing an extra layer of protection while in transit.

Fully interchangeable with the existing GSA dispensing pump, GSA Advance operates on the same finishing lines and is compatible with the same aesthetic components and actuators, starting with two standard actuator designs available. The modular pump architecture gives infinite options to customize the look and feel to support brand differentiation. 

PZ Advance Spray Pump

PZ Advance is a high-performance spray pump with a high-quality spray pattern, delivering a 190 mcl dose. This polyolefin solution comes with a full-plastic cartridge. 

POM-free and PCR-capable, PZ Advance is rated “highly recyclable” (when paired with a HDPE, PP or PET bottle) by independent certification agency Institute CYCLOS-HTP. 

PZ Advance is designed for compatibility with a wide range of viscosities, including demanding formulas, and is especially suited to sun care and on-the-go usage. The twist-to-lock (90°) PZ Twist spray pump maximizes convenience and eliminates the need for a cap. Its design is optimized for omnichannel* needs. 

Aptar Beauty’s Nomad Refill

Nomad Refill, a purse spray for touch-ups, refillable in less than 5 seconds, per Aptar Beauty.Nomad Refill, a purse spray for touch-ups, refillable in less than 5 seconds, per Aptar Beauty.Aptar BeautyAptar Beauty also recently introduced the Nomad Refill: the industry’s first 10 ml purse spray, which is directly refillable on the perfume bottle.

With Nomad Refill, Aptar Beauty introduces a new technology that enhances the at-home refill experience, while offering customization options that reinforce brand equity and increase product desirability. Nomad Refill comes as standard, with a visible bottle and customizable caps at both ends. It is available in full service, delivered to brands as a ready-to-go, pre-filled solution. 

For the first time, consumers can carry their own favorite fragrance around and refill it easily, so they can enjoy as many touch-ups as they want during the day. This new solution is a new opportunity for brands to extend product offerings with a new object of desire, to boost fragrance consumption.

New Refill Gesture, New Fragrance Category 

Aptar Beauty has reengineered the refilling process, to tackle the main problems and difficulties of at-home refills. Most travel sprays are not refillable or require a funnel or another tool, which can be messy and carries the risk of spilling or overfilling. It also usually requires buying an additional refill bottle. 

Alternative systems on the market require a drawn-out pumping action to transfer the liquid, in a process that can be considered too complicated, inelegant and difficult by consumers and brands. Nomad Refill addresses these pain points in a simple and convenient solution without additional accessories, thanks to a patented integrated connector.

The refilling process becomes easy and is compatible with any perfume bottle using SNI15 screw pump, following a few simple steps.

This technology ensures no risk of product loss, while keeping the fragrance free from contact with air during use to maintain olfactory integrity. Consumers can still control the refill amount, as the flow stops as soon as the bottle is released. In other words, they can fill as little as they want, but never too much. 

Enhancing Brand Equity & Product Desirability Through Customization

In addition to offering high performance and an enhanced user experience, Nomad Refill is also highly customizable. Aptar Beauty can apply a wide range of customization options to suit a wide range of brand aesthetics, from lifestyle to prestige and niche, and supports all types of decoration, such as coloration and metal engraving, all the way to the most elaborate finishes.

Sophie Magdelaine, global platform senior manager fragrance, Aptar Beauty, said: “The market is ready for this innovation. Smaller formats are experiencing a high momentum, especially in the at-home refill category. They are no longer considered a lesser version of a full-size fragrance. Consumers now see them as more than a sample; they see them as a true object of desire. Nomad Refill caters to both existing and emerging consumer habits, and we have high expectations for it.

Luigi Garofalo, global category director for personal care and home care, said, “Full plastic, recyclable packaging is the next step in the product sustainability journey. The Advance Collection represents a new dawn in packaging dispensing solutions. We want to disrupt the market with this innovative range of high-performing, all-plastic pumps, which are all based on consumer-proven products and feature an iconic design, to complement our offer of mono-material solutions such as the Future dispensing pump.”

*Ista-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.

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