Ulta Beauty Launches Retail Media Network

Ulta Beauty has launched its retail media network, UB Media, allowing brands to deliver addressable advertising to members of the retailer's Ultamate Rewards members.

The media network will allow participating brands to personalize consumer engagement, drive growth and generate measurable returns.

UB Media builds upon the company’s existing Digital Marketing Partner Program to provide even greater, more impactful opportunities to leverage its Ultamate Rewards program, per Ulta.

The network offers advertising access via offsite display, videos, social and influencer, as well as onsite sponsored products.

Ulta Beauty has made the creative process easier for brand partners with the intent to reduce turnover time and deliver more agility and quicker speed to market. Additionally, brand partners using UB Media will have access to closed-loop campaign-level reporting including audience and creative insights.

Brent Rosso, vice president, UB Media, said, "UB Media harnesses the power of our unmatched, first-party data from our 37 million loyal members to transform the way our brand partners can connect with beauty lovers. No one knows the beauty industry and its audience like Ulta Beauty. Our new offering reinforces our ability to engage guests where, when, and how they want to connect, with hyper-focused advertising efforts in a dynamic ecosystem and further elevates our position as brand partner of choice.”