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Target is adding more than 1,000 new wellness-related products to its stores, starting at $1.99, to provide approachably priced solutions for customers.
Beauty/personal care offerings include SKUs from Tree Hut, CeraVe, Native, Lume, good.clean.goop and Ashley Tisdale's Being Frenshe.
The category is particularly critical for the retailer. Last year, Christina Hennington, Target's executive vice president, chief growth officer, declared that the high-margin category "has been our strongest business year to date and for many years."
The products also include Kourtney Kardashian Barker's Lemme line of vitamins and supplements, Bloom, gummy supplements from Hum, Liquid IV, vitamins and probiotics from O Positiv, and protein from Podium.
Target is also offering wellness products including apparel and fitness accessories.
The stores will also feature "prominent displays of other top wellness brands in departments including health and beauty," per Target.
The retailer's website will also include a wellness section offering ideas, products, meal inspiration and deals.
"Wellness has been redefined to encompass a more holistic way of living—and it's also different for every person," said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. "That's why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that's enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We're making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99."
