New Zealand's Pure Mama has landed in America via Erewhon, while Lottie London has expanded its CVS presence and Ocoa has landed at Urban Outfitters.
Pure Mama Comes to Erewhon
Pure Mama, a pregnancy skin care brand from New Zealand, has landed in America via Erewhon. Per a new report, the brand will later expand into Revolve, Nordstrom and Macy's.
The brand launched at Australasia beauty giant Mecca in 2023 and recently received a PR boost from Kourtney Kardashian.
Lottie London Grows at CVS
Lottie London is expanding into a further 1,245 CVS stores, bringing up its total to 1,376.
The brand's growth encompasses more than 100 stores each in Florida, Texas and California.
SKUs include Lottie London's Superfake Mascara, Stamp Liner Wing Edition, Freckle Tint and Diamond Bounce Highlighter, as well as its Serving Lash Mascara, Extreme Ink Liner, pH Roller Glaze Blusher and Hot Glaze Bronzing Drops.
“Announcing such a huge expansion after being in CVS for just a year is an incredibly proud moment," says Charlotte Knight, CEO and founder of Lottie London. "I am thrilled to be expanding our retail footprint and to reach even more customers through our partnership with CVS. Lottie London stands for creativity, inclusivity and ultimately community so to be able to give more people the opportunity to test and feel the products in store and join our #LottieSquad community is a dream."
Ocoa Expands to Urban Outfitters
Pennsylvania-based and Dominican-inspired curly hair brand Ocoa is set to debut at Urban Outfitters.
SKUs include Ocoa's Hydrating Curl Cream, Defining Styling Gel, Curl Care Shampoo and Curl Care Conditioner.
"We are incredibly proud to partner with Urban Outfitters for our first major online distribution expansion," says Nicol Varona Cancelmo, co-founder of OCOA. "This collaboration represents an opportunity to bring our Dominican-inspired curly hair care products to a wider audience, especially as we enter the back-to-school season. It's a perfect time for students and families to discover products that truly understand and cater to the needs of curly hair."
