Global Cosmetic Industry's Digital Magazine Gets a Mobile-friendly Upgrade

Aug 28th, 2019

Audrey Latimer

Love our digital magazine, featuring exclusive content, video and audio? Be sure to check out its new mobile-optimized format.

Key features:

When viewing on any mobile device, you will automatically be in the new Reading View
Scroll up and down within articles for a better reading experience
Use the image-based table of contents to find articles with ease
Use the new Reading View on your desktop as well—just click "Reading View" at the top right-hand corner to start using the new view

The April 2020 version is live! Be sure to check out the upgrade in action today.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.

'We decided to move beyond DTC to expand our reach, allowing us to integrate our core values of high-performance formulas, beautiful fragrances and environmental responsibility into a physical retail environment,' says Cynthia Sakai, Evolvetogether's founder and CEO.

Behind Evolvetogether's Bluemercury & Amazon Expansions

In June, Evolvetogether announced it was debuting on Amazon, its first mass distribution channel.

Per Ulta, ecommerce and stores open for at least 14 months combined experienced a 1.8% decrease in transactions and 0.6% drop in average ticket size in Q2 2024.

Ulta Beauty Q2, 1H 2024 Sales Impacted by Skyrocketing Competition & More Cautious Shoppers

Per Ulta, ecommerce and stores open for at least 14 months combined experienced a 1.8% decrease in transactions and 0.6% drop in average ticket size in Q2 2024.

Pure Mama Lands in the USA, Lottie London Grows at CVS & Ocoa Expands to Urban Outfitters: Beauty Retail Roundup

Pure Mama, a pregnancy skin care brand from New Zealand, has landed in America via Erewhon. Per a new report, the brand will later expand into Revolve, Nordstrom and Macy's.

“We’re executing strategic priorities at Walmart that are helping us to become the customers’ first choice–every day, every season, for every item,' says Tom Ward, executive vice president and chief ecommerce officer, Walmart U.S. 'Walmart Marketplace is a key component of that mission. We know the importance of personalized, seamless omnichannel experiences...'

Walmart Marketplace Adds Premium Beauty to Take on Amazon

Amazon's own prestige beauty push has included the onboarding of brands such as Lab Series, Odele, Smashbox, Agency by Curology, Evolvetogether and more.

Hand on door knocker labeled Sephora.

Fenty Hair Lands at Sephora, Haus Labs by Lady Gaga Enters Sephora at Kohl's: Beauty Retail Roundup

Fenty Hair highlights its "clinically tested repair technology," Replenicore-5 complex, at the heart of the range, which is designed to "repair, strengthen, hydrate, smooth and protect at every step," per the brand.

Hourglass Cosmetics, DIBS Beauty and Saints & Sinners Haircare: Latest Beauty Retail Expansions

Having launched at Barneys, Hourglass' pop up will feature beauty and fashion brands such as Thom Browne, Marc Jacobs, Christopher John Rogers, Khaite and more.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

Blake Brown and Colorsonic point to Target's recent focus on the hair care space.

Target's Q2 2024 Beauty Secret: Celeb Hair, Minis & Sun Care

"[T]he consumer is willing to buy when they find that right combination of on-trend, stylish product at an affordable price."

'We are so excited about sharing Jukebox with Walmart shoppers,' said Emily Woods, head of Jukebox. 'Jukebox is rooted in addressing the unique personal care needs of women without sacrificing any of our key features: naturalness, efficacy, and scent.'

Rewind It 10 Expanding to CVS, Dr. Squatch's Jukebox Landing at Walmart: Beauty Retail Roundup

Beyond Walmart, Jukebox retails on its own ecommerce platform and at CVS nationwide.