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Retailers and brands should see sustainability as an opportunity to differentiate,” says Wendy Liebmann, founder of WSL Strategic Retail.

[Waste-free Beauty] Part 4: Beauty Retailers: Sustainability Sells

Shoppers say they will pay more for products that benefit them.

Sustainable beauty faces increasing scrutiny around claims; photo by Anthony Tran for Unsplash.

[Waste-free Beauty] Part 1: Sustainability Under Scrutiny

Why transparency matters more than ever.

“Packaging often plays a key role in a company’s sustainability initiatives, and research shows that consumers are willing to pay more for eco-friendly options,” says Berlin Packaging.

3 Sustainable Packaging Trends

Sustainable packaging matters to beauty consumers now more than ever.

HexcelPack converts extensible paper into a three-dimensional cushioning product.

HexcelPack Develops Protective Paper-Based Wrapping System

HexcelWrap cushioning paper was created for product protection and packing simplicity, replacing less sustainable alternatives.

Eastman expands its portfolio of sustainability offerings with Cristal One recyclable resins for cosmetics.

FusionPKG Uses Eastman Cristal One for New Launches

FusionPKG is the first design house to launch Cristal One in stock and custom packaging.

The tubes in the collection are available in 56% PCR content or Bio-Pe resin.

WWP Beauty Launches Sustainable Touchless Tubes

The collection features PCR tubes designed for color cosmetics and skin care.

Photos posted by L'Oreal's corporate website depict Biotherm bottles that are set to debut on the market in 2025.

L'Oreal x Carbios Unveil Enzymatically Recycled Plastic Bottles

Per Carbios, the process "has the advantage of being suitable for all types of PET—clear, colored, opaque and multilayer—and making these plastics infinitely recyclable."

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Discover Baralan’s Maria Jar line

Discover Baralan’s new Maria Jar line, the newly designed, sophisticated series of glass jars developed for ease of use with Skincare products.

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Need a brand facelift? Berlin Packaging offers design services

Berlin Packaging provides brand owners of beauty & personal care products with stock and custom packaging solutions and design services to help them succeed in the marketplace.

Landfills are unfortunately full of recyclable packaging. It doesn't have to be this way.

Beauty Takes on the Packaging Collection Challenge

By setting mandatory, fee-based extended producer responsibility for packaging, The Ellen MacArthur Foundation hopes to prevent millions of packages from ending up in the environment.

The UV LED ink curing technology can reduce energy and HVAC demands.

Empire Screen Printing Debuts UV LED Ink Curing Technology

This technology is designed to keep employees safe and reduce pollution.

The Spectacle Performance Creme tube is made from a spruce-wood bi-product .

Spectacle Launches Sustainable Packaging

The brand has launched sustainable product packaging, boxing and shipping material.

The aluminum caps are available for use with glass bottles and jars primarily for skin care products.

Baralan Launches Aluminum Screw Caps, Expands Mussau Line

The aluminum screw caps are a plastic-alternative that works for glass bottles and jars.

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Glass jar with PCR PP refill by SeaCliff Beauty

The express print service is priced at £99.

AA Labels Launches Affordable Express Print Service

The service was designed to help SMEs, marketing firms and manufacturers as they return from lockdown.

Each pump includes a clear overcap to ensure a secure closure.

Qosmedix Launches Foaming Pump Bottles

The recyclable PET bottles are available in 100 ml and 200 ml in both clear and white.

The Eco Smart containers are available in deodorant, lip balm, sun stick, cosmetic, and other personal care product containers.

Federal Package Launches Eco Smart Containers

The containers are made with a proprietary organic additive that helps the plastic start to break down in days when disposed in a biologically active landfill.

Aptar's Future pump is fully recyclable and addresses the rigors of e-commerce shipping.

Aptar Launches Monomaterial Future

“Our ultimate goal was to have the final consumer be able to take their body lotion, shampoo or shower gel and easily put the empty packaging in their recycling bin," said Sabine Bouillet-Lubot, global strategic marketing director, Aptar Beauty + Home.