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Section: Retail
Retail
The Rules of Engagement
Retail is the final touch point for beauty brands and consumers, and it can make or a break a sale. But with e-commerce and continually progressing technology, the retail environment's evolution is fast—and requires smart strategies from the brands on the shelves.
Retail
A Happy Marriage
The relationship between a beauty brand and a retailer requires trust, commitment and effort on both sides in order to work.
Consumers & Markets
Indian Spas
Rising consumer aspirations and market-savvy manufacturers are stimulating both the Indian spa market and potential for sales outside the country.
News
From Fiction to Fact—Ideas Build Beauty Business
Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.
Digital/E-commerce
The Online World—Beauty Counter of Tomorrow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?
Digital/E-commerce
Grow Through E-commerce
With online beauty product revenues expected to increase from $6.9 billion in 2010 to $9.6 billion by 2012 (a third higher than the projected growth rate for e-commerce overall), there is no better time to grow your business and brand through e-commerce.
News
L'Oréal Sales Up 10.4% for 2012
The beauty company recorded sales of €22.46 billion for 2012, representing a 5.5% like-for-like increase over 2011.
Bath & Body
Cultivating a Luxe Bath and Body Collection for the Mass Space
Get an inside insight on the development of the new bath and body collection from Sonia Kashuk from Kashuk herself.
Brick and Mortar
[Slideshow] Inside the CVS Beauty Makeover
From quirky K-beauty and on-trend brands to better-for-you products and formulations, CVS is stepping up its game.
Brick and Mortar
The Beauty Startup Guide to Retail Survival
What to do as the costs to enter department and specialty retail stores rise.
Hair Care
Curls in a Box: The Boom of Sampling Programs for Textured Hair
Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?
Event Coverage
CEW Welcomes Andrea Jung
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
News
Retail Engagement
In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.
Event Coverage
Live from New York: Fragrance Online Presence Expands
As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.
Brick and Mortar
Beauty Retail Roundup: Kosé, Too Faced, Pretty Smart, Tronque, Yensa
These brands have debuted at several different retailers.
Digital/E-commerce
Belief in a Mission: Avon Marks 125 Years
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Event Coverage
Real Relationships Power the Beauty Industry
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.
Digital/E-commerce
Beauty’s Offline Future
Brick and mortar retail isn’t dead; it’s evolving.
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