Search Global Cosmetic Industry: Page 58

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Section: Retail

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Beauty’s Offline Future

Brick and mortar retail isn’t dead; it’s evolving.

Ulta and its competitors are taking a holistic view of the consumer's path to purchase.

What Omnichannel Looks Like at Ulta, Walgreens and Cos Bar

Who is the omnichannel shopper, what do they want, and how are beauty retailers and brands responding?

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Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed

The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

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[podcast] Survey: Beauty Shoppers’ Favorite Retailers and Brands

What she wants, where she buys, what she buys and why; Part 3 of a 4-part series.*

Pack Manufacturing News, Foam Options, and More Beauty Packaging News and Launches for Mid April 2014

Get the latest on packaging news and launches from Bert-Co, Avery Dennison, Qosmedix, TricorBraun, Albéa, Aptar Beauty + Home and many more.

Ingrid Jackel, CEO and chairwoman of Physicians Formula.

The Pursuit of Wow

Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.

Leading Luxury

Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

India Quarterly: Mary Kay to Invest $20 Million in India

Brands are in the midst of active expansion and investment in India as the country’s markets evolve.

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Read the Label: Medik8—The Essential CSA Kit

The kit consists of three products and claims to leaves skin with a healthy, glowing complexion where wrinkles are visibly reduced. This column reviews the ingredient listings on products for claims substantiation and functionality.

Getting the Most from Your Sampling Subscription Partnership

With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.

Building a Cult Brand in a Pandemic-stricken Influencer Economy

Key metrics that can help brands build meaningful relationships during a global crisis.

Building a Beauty Brand Online

By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.

Where the Shoppers Are: Mass Beauty Retail Evolves

Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.

The Many “Drybars of…”

Drybar’s innovative business model is disrupting the beauty industry and changing the way consumers receive facials, makeup services and massages.

A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs

In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.

3 Tips for Smart Navigation in Beauty Social Media Outreach

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

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