Search Global Cosmetic Industry: Page 59

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Section: Retail

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

10 Ways to Get Your Products Noticed by Salons

From partnerships to philanthropy to very important education opportunities, if your target market is the salon industry, here are 10 great ways to get noticed and get your product into stylists' hands.

3 Tips for Smart Navigation in Beauty Social Media Outreach

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

Central Asia: Cosmetics, Culture and Politics

Because the region's relatively low-income levels, it is inevitable that consumer expenditure on beauty is far from high in Central Asia; the absence of locally produced cosmetics and toiletries means the region depends on imports.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

The Changing Face of Beauty Distribution

Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.

Phygital retail will grow sales and consumer loyalty.

Phygital Retail is Here to Stay

Physical and digital shopping enhances the retail experience for consumers.

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Optimizing Your Distribution Strategy in Fast-changing Times

How to determine the best way to get your brand in the consumer’s hands.

Aveda’s spa retail environment strives to create added value at multiple stages of the customer journey.

Breaking Barriers: Retail’s Natural (R)evolution

Consumers are choosing to buy less in order to buy better. This trend reflects a desire for products with greater meaning and, even during the economic downturn, is expected to grow.

New Perspectives in Beauty Retailing

Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.

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Fragrance Gains in 2006

According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market.

Safety precautions are a must during the pandemic and will change the future of global retail.

8 Beauty Retail Predictions Post-coronavirus

The pandemic’s lasting impact on stores and shoppers.

Ulta had a brave marketing strategy in the United States, creating three unique shopping environments for mass, prestige and salon.

The Case for Mass Vs. Class

How beauty channels really work, and where your brand belongs.

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Beauty for All: The Future of Prestige at Mass

This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.

New Ways to Buy at the Beauty Counter and Beyond

New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.

Making the Brand/Consumer Connection (and sale) Online

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

Celebrating the launch of Coty's latest Nautica fragrance, Ocean. From left, Bernd Beetz, CEO, Coty; Karen Murray, president, Nautica; Andy Sharpless, CEO, Oceana; and Steve Mormoris, senior vice president, global marketing, Coty.

Live From New York: Shopping for Necessity, Not Luxury

The Fragrance Foundation’s State of the Industry Panel returns after a year’s absence, providing a crucial glimpse into the future of the global fragrance market.

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