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Section: Retail > Brick and Mortar

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

K-Beauty Meets Music and Culture at KCON LA 2025

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate

This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh (left), senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis (right), VP, skin care R&D at The Estée Lauder Companies, as they discuss everything from social media trends to the beauty market of 2025-2026.

The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]

Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.

Adobe Stock 1080692764 Editorial Use Only

Sephora's 2025 Accelerate Incubator Program Announces Cohorts

All 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.

Buy now, pay later and mobile usage are on the upswing among this year's holiday shoppers.

2024 US Holiday Online Beauty Sales Are Up More than 8% So Far: Adobe Analytics

Per Adobe Analytics, "57% of online sales came through a mobile device on Cyber Monday," a gain of 13.3%, year-over-year.

NielsenIQ’s latest report reveals generational differences in beauty shopping habits.

How the Different Generations are Shopping for Beauty Products: NielsenIQ Report

NielsenIQ’s latest report reveals generational differences in beauty shopping habits. While Gen Z is driving growth in-store, millennials and Gen X are shopping online, while boomers are embracing e-commerce.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Influencer speaking to phone with ring light.

These Are the Top 15 TikTok Shops in Beauty

Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Raw Sugar Living is Democratizing Clean Beauty: from Deodorant to Pet Care & Beyond

The brand focuses on clean, sustainable and high-tech product innovation at a highly accessible pricepoint.

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