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3,022 Results
Section: Consumers & Markets
Testing
Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game
“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."
Consumers & Markets
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Consumers & Markets
Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis
AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.
Consumers & Markets
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.
Consumers & Markets
TikTok-Fueled Trends in the Fight Against Wrinkles
The latest anti-aging trends are being driven by TikTok, featuring everything from at-home wrinkle patches to collagen gel masks. Younger generations are reshaping the skin care industry with innovative, non-invasive solutions.
Consumers & Markets
US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.
New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.
Consumers & Markets
Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation
Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.
Consumers & Markets
Beauty in 2025: Growing Trends and Consumer Priorities
The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.
Bath & Body
How Gen Alpha is Shaping the Future of the Body Care Industry
Discover how Generation Alpha's values, tech-savvy nature, and $5.46 trillion economic potential are driving innovation in the body care industry.
Consumers & Markets
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Consumers & Markets
Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends
Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.
Consumers & Markets
The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood
Gen Z are socially conscious consumers who value ethical and sustainable practices.
News
Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact
How is the trend toward "fewer, better products" shaping consumer behavior in the beauty industry?
Event Coverage
What Will You Learn at
Beauty Accelerate
? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Skin Care
The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility
Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.
Skin Care
The 2025-2026 Innovation Agenda:
Beauty Accelerate
Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
News
'Inclusivity is Good for Business. Period.' New SeeMe Index Data Reveals Beauty's Top Performers
"At a time when DEI faces increasing hostility and backlash, brand inclusivity is more important than ever," says Asha Shivaji, CEO and co-founder of the SeeMe Index.
Skin Care
Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin
With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.
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