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642 Results
Type: Article
Section: Consumers & Markets
Consumers & Markets
A Modernization of Cosmetics Regulation Act (MoCRA) Compliance Checklist
Your proactive work to ensure compliance will help the industry move forward, increase consumer trust and loyalty and strengthen your own business.
News
Beauty’s Co-Created and Co-Owned Future
How KIKI’s collaborative model with creators and customers points to the industry’s next phase.
Consumers & Markets
University of Cincinnati’s Online Cosmetic Science Graduate Program
UC’s Cosmetic Science program offers both Graduate Certificates and a nationally acclaimed Master of Science in Cosmetic Science Degree 100% Online. Learn more about one of the oldest cosmetic science graduate programs in the US.
Consumers & Markets
Optimizing a Conversion-centric Beauty E-commerce Experience
Part 3 of a 4-part series: understanding the most impactful elements of the consumer’s online journey.
Consumers & Markets
Beauty’s Generative AI Marketing Revolution
While AI possesses advanced technical knowledge, it can never fully replicate the power of human imagination; here’s how brands can get the best of both worlds.
Consumers & Markets
What’s Trending? Sun Care, Skin Care & Color Cosmetics
Multi-beneficial and natural ingredients are at the forefront of these categories.
Consumers & Markets
How to Get Your Brand in the Movies
There are many ways to get your brand in a movie and make that positioning partnership, as well as grow your brand.
Consumers & Markets
The Spa Industry Has Become A Fusion of Natural And High Tech
The spa world is going through a mountain of changes from technological advancements to self-care improvements to redefined medicine to cleaner materials to inclusive sexual wellness to spiritual awakening and more.
Consumers & Markets
Cracking the Code on the Subscription Business
How Ipsy is standing out and keeping up as the subscription business landscape continues to evolve.
Consumers & Markets
Beauty Product Claims & the NAD: Why Substantiation Matters
Part 2 in a 3-part series: Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
Consumers & Markets
Korea’s 2023 Top 10 Beauty Market Trends
South Korea—the birthplace of K-beauty—has the eighth largest cosmetics and personal care market in the world.
Consumers & Markets
Univar Solutions Discusses Genderless Beauty
How inclusive beauty presents opportunities for brands, formulators and innovation.
Consumers & Markets
3 Keys to Increasing Conversions with First-Time Beauty Buyers
Part 1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers.
Consumers & Markets
A Cookieless World is Good for Beauty Brands
Brands that know their customer better than their competition will win. Which is why beauty brands that embark on a conversational commerce (or, as I like to call it, “mecommerce”) strategy can create the strongest competitive advantage.
Consumers & Markets
Baths, Showers & Beauty: Consumers Tell All
The importance of “me time” in the bath or shower rises with personal stress levels, as does the importance of the products consumers use when indulging themselves.
News
3 Ways Beauty Companies Can Prepare for MoCRA
While the legislation will continue to morph over the next few years with additional guidelines, there are three things that all beauty companies can do to prepare for what’s passed—and what’s next—when it comes to modernizing.
Consumers & Markets
Inside the Mind of an Inclusive Investor: Laurel Mintz of Fabric VC and Elevate My Brand
Consumers & Markets
How Sustainability Became the Root of Kari Gran
With authentic sustainability marketing you aren’t just pushing your newest serum, you are creating loyalty by inviting customers to be a part of your mission, and to believe in your business.
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