Search Global Cosmetic Industry: Page 2

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Type: Article
Section: Consumers & Markets
Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.
Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures
How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.
Feb 1st, 2024
Contract manufacturers are noticing a shift toward wellness in the beauty space.
INSIDER INSIGHTS: Contract Manufacturing Beauty Trends & Hair Care Trends + Packaging Launches
Wellness and hybrid formulations dominate contract manufacturing space, while scalp care continues to trend in hair care.
Feb 1st, 2024
As part of its mission to “inspire everyone to love living consciously,” The Honest Company is proud to offer many biobased products, which act as alternatives to conventional fossil-fuel-based products.
The Honest Company’s Biobased Evolution
The adoption of natural and renewable materials and third-party certifications builds consumer trust and addresses growing consumer concerns.
Jan 7th, 2024
Skinification and wellness are dominating the skin care and body care ingredient spaces, while sustainability continues to define packaging for beauty.
INSIDER INSIGHTS: Bath & Body Care & Skin Care Ingredients + Packaging Launches
This month we highlight what is trending in these spaces as the industry continues to evolve.
Jan 3rd, 2024
Hotel sampling programs can help bring eyes to a brand at the point of use, one of the most direct (read: low cost, high value) paths to engaging a consumer. More than that, a sampling program introduces hotel visitors to your line of products, whether it’s skin care, hair care, body care, etc.
Hotel Amenity Strategies for Beauty Brand Growth
Sampling programs represent a low-cost, low-barrier-to-entry, high-return secret weapon for savvy beauty marketers.
Jan 2nd, 2024
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
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What makes you feel good? A day at the beach? A relaxing bath? A good hair day?
Consumers are seeking out products designed to nourish their bodies and minds. Learn about feel-good beauty trends and product innovation with the Beauty Activations team.
Nov 14th, 2023
Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.
The 2024-2025 Beauty M&A Forecast
For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.
Nov 9th, 2023
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.
Beauty’s Untapped Livestreaming Potential
A blueprint for brands getting started or refining their strategies.
Nov 8th, 2023
Caitlin Clingman oversees Front Row’s strategy and design’s creative disciplines and content creation and Irmand Trujillo is the associate creative director at Front Row’s strategy and design team.
Redefining Brand Codes: A Journey Toward Renewed Excellence in the Beauty Industry
In the ever-evolving world of beauty, understanding the delicate balance between reigniting your beauty brand’s identity and staying true to your authentic self is crucial for achieving brand elevation.
Nov 6th, 2023
Mintel’s NeuroGlow trend notes, 'The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.
2024’s Beauty Trends Are Already Coming True
Looking ahead at 2024, I’ve found that Mintel’s latest beauty trend report highlights a wide range of concepts that are already underway.
Nov 1st, 2023
All too often teams focus efforts on engaging existing customers, fans and followers to maintain the best ROI.
Strategies for Enhanced Customer Conversion
Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape.
Nov 1st, 2023
AI apps that enable virtual make-up try-on are most popular with Gen Z, with 31% saying they’ve experimented with this type of application.
Beauty Tech’s Impact on Consumer Purchasing
New survey data points to how AI, apps, virtual filters, digital assistants and more are shaping how buyers discover and interact with makeup and other products.
Nov 1st, 2023
The manufacturing facility for each of your products must be registered with the FDA, so check with your contract manufacturers to make sure they are fully compliant. A contract manufacturer that makes products for more than one brand owner only needs one registration with the FDA. That registration must include the details of all the products made for the U.S. market in that facility.
A Modernization of Cosmetics Regulation Act (MoCRA) Compliance Checklist
Your proactive work to ensure compliance will help the industry move forward, increase consumer trust and loyalty and strengthen your own business.
Oct 18th, 2023
KIKI revolutionizes the beauty industry by empowering customers as co-creators and co-owners through on-chain ownership and decision making, fostering innovation, loyalty and capital efficiency—and ultimately transforming the customer-brand relationship into a mutually rewarding experience.
Beauty’s Co-Created and Co-Owned Future
How KIKI’s collaborative model with creators and customers points to the industry’s next phase.
Oct 16th, 2023
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University of Cincinnati’s Online Cosmetic Science Graduate Program
UC’s Cosmetic Science program offers both Graduate Certificates and a nationally acclaimed Master of Science in Cosmetic Science Degree 100% Online. Learn more about one of the oldest cosmetic science graduate programs in the US.
Oct 9th, 2023
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