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Section: Consumers & Markets

Gen Z make up just 23% of all color cosmetic shoppers, yet 71% of them use makeup.

Meet the Beauty Shopper of 2025: Gen Alpha, Gen Z, Millennials and Gen X

According to parents of Gen Alpha kids, 60% have purchased hair care for their children, compared to 46% for skin care, 30% for makeup and 20% for fragrance.

Who made the list? A mix of up-and-comers and industry stalwarts.

Top 25 Emerging DTC Beauty Brands Revealed by Charm

The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

Source anywhere, any time: our directory is available in print and digital formats, while our Leaders program offers an online portal to leading suppliers and service providers.

The Beauty Supply Chain at Your Fingertips

Whether seeking to meet an urgent need for a current project or filling the innovation pipeline, Global Cosmetic Industry provides a resource for beauty and personal care ingredients, packaging, manufacturing, services and more.

Woman reading the label of a beauty product in the spa

Skinimalism and Beautility Among BeautyHealth's 2025 Trends

The report draws on the science behind its innovative treatments and insights from treatment rooms worldwide. The following are the 2025 trends positioned to shape the skin health landscape as outlined in the report.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

As we rethink acne across generations, the most successful brands will be the ones who can not only create skin relief but who offer excitement, nourishing self-care rituals and even bring joy.

Rethinking Acne: Unveiling the Unseen and the Unmet

In the last two decades, consumers’ expectations towards skin and acne care have evolved. Old solutions no longer resonate.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

beautiful black woman peeling off facial mask smiling pink background

11 Trends in Beauty: Skinification of Sun, Collagen Everything, Biomimic Foundation and More

C&T's "Consumer Pulse" series on the socials highlights the latest emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Princess Cosmetics and the skinification of sun care, collagen everything, etc.

Emerging AI technologies will allow small brands to operate leaner teams than in previous indie beauty eras; at the same time, the rapid gathering of customer insights can help brands quickly migrate from direct-to-consumer to wholesale/physical retail.

Beauty's Innovation Slowdown is Poised to Drastically Reverse

"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.

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9 Trends in Beauty: AI Perfume, Turmeric Face Scrub, Swiss Beauty Makeup Base and More

C&T's "Consumer Pulse" series on the socials highlights the latest emerging searches/hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Swiss Beauty Makeup Base, AI perfume, rosemary shampoo, turmeric face scrub, etc.

Double-digit growth has been seen for body creams, lotions and cleaners; and consumer spending on prestige body products has increased by 25%. What's going on?

2024's Fastest-growing Skin Care Category Goes Beyond the Face

Body skin care led the category's growth, in part by coopting ingredients and claims associated with facial skin care. Here’s what’s happening in the category and how brands can tap into the growth.

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