Search Global Cosmetic Industry: Page 5

152 Results
Section: Consumers & Markets
Per NIQ, 45% of consumers believe responsible sourcing is important, while 24% want brands to increase their use of sustainable ingredients.
3 Dimensions of Sustainable Beauty Defining 2023
From ethical sourcing and free-from claims to eco-friendly packaging and retailer restriction lists, the bar is being raised for brands.
Mar 7th, 2023
From the metaverse to synthetic biology to holistic solutions that address sleep as a beauty need, brands and suppliers have new opportunities to engage beauty and personal care consumers, according to a Mintel trend report.
3 Beauty & Personal Care Trends Shaping 2023
The rise of synthetic biology-derived ingredients, diagnostic tools, holistic care and phygital experiences will shape beauty in the year to come, according to a new report from Mintel.
Nov 30th, 2022
Rethinking conventional approaches to gender concepts in beauty can help brands capture all genders.
3 Ways Brands Can Capture All Consumers
These practical strategies for inclusive product development can yield significant benefits for brands.
Aug 10th, 2023
Videos on 'plump primer' have reached some 2.7 billion views on TikTok.
Trending: No-makeup Look, Bys, Nuki, Plump Primer, #DirtyLashes and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Pamela Anderson no makeup, Armenian makeup, Bys Cosmetics, Nuki Cosmetics, plump primer, #fibroblasttherapy and #dirtylashes.
Dec 7th, 2023
Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.
3 Ways Beauty Brands Can Shine on Tik Tok
With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.
Aug 1st, 2022
Energizer Posts Q3 2010 Gain in Personal Care
Shave preparation brands lend to 11% sales growth.
Jul 27th, 2010
Elizabeth Arden Struggles In Q3 2014 Quarterly Results
The beauty company, which saw net sales decline 20% in the three months ending March 31, 2014, also has engaged Goldman Sachs in exploring strategic options.
May 20th, 2014
With India emerging as a go-to growth market, we want to hear about your own plans.
Does Your Beauty Brand Plan to Enter or Expand in India? 1 Question Survey
With China remaining slow, India has emerged as beauty's new favorite growth market.
Jul 31st, 2024
HelloBello425
Kristen Bell and Dax Shepard Launch Plant-based Baby Brand at Walmart
Hello Bello offers consumers 10 products ranging in price from $1.88 to $23.94, with the majority under $8.
Feb 26th, 2019
YellowWomanLip425
33 Disruptive Beauty Brands to Watch in 2020
"We watch these brands because their business model, personalized relationships with consumers and go-to-market strategies are transforming how brands are born, how they are advertised and what consumers expect."
Feb 25th, 2020
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
Shiseido Net Sales Rise 8.1% to ¥360.5 Billion
The company's global makeup business was buoyed by restructuring in China and its growing fragrance business.
Oct 31st, 2013
Start-up brands are looking to influencers to promote their brands.
3 Beauty Trends on the Rise in 2022
As we approach a new year, the beauty industry will see these trends emerging and making a name for themselves in future products.
Dec 30th, 2021
More and more consumers are looking to Tik Tok reviews to size up products and brands; photo by Giorgio Pulsart at Unsplash.
3 Ways TikTok is Driving Beauty Trends
From slugging to product hype, Gen Z's preferred social media platform is expanding its impact on the beauty space.
Dec 14th, 2022
Sales Slow at Revlon for Q3 2013
For the 2013 results compared to third quarter 2012 results, net sales were $339.4 million compared to $347 million, a decrease of 2.2%.
Oct 24th, 2013
U.S. Demand for Silicones to Reach $3.9 Billion
The Freedonia Group reports advances will be buoyed by strong growth in cosmetic and toiletry production.
Aug 20th, 2008
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
Henkel Records 4.2% Organic Sales Growth for Q3 2013
Henkel's beauty care division achieved a solid organic growth rate of 3.1% for the third quarter of 2013.
Nov 12th, 2013
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