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Type: Article

Section: Ingredients > Launches & Claims

To win in today’s booming, competitive beauty market, brands need smart science, sustainable innovation, a broad palette of impactful ingredients, differentiating formulations, and trusted innovation partners.

4 Keys to a Total Beauty Solution

From sustainable ingredients to smart science to innovation services, Croda is optimized for a fast-moving market.

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

Kaffe Bueno is upcycling the by-products, or “waste,” of coffee production—spent grounds—to unleash sustainable natural ingredients for the hair and skin.

Discover the Beauty of Coffee with Kaffe Bueno

How upcycling coffee helps the skin and hair care industry transition to natural formulations.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Exosomal Beauty is Here: Small, but Mighty

Beauty ingredient suppliers and brands are tapping tiny, powerful particles to rejuvenate the hair and skin.

CES is filled with a range of leading-edge tech, but little of it makes an impact on the beauty marketplace. Why?

5 Reasons High-tech Beauty Isn’t Taking Off

And five ways we can make it happen.

The Future of Big Data and Beauty: Data Driven Beauty

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

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Does Beauty Desperately Need a New Hero Ingredient?

What's old is new again, according to cosmetic industry expert Akshay Talati. While this puts a creative spin on tried-and-true ingredients, are we stick in a chemistry loop? Talati explores this further in the following commentary.

HBA Technical Conference

HBA held its annual Mid-year Technical Conferences at New York City’s Crown Plaza Hotel. Drawing on the latest scientific research in antiaging and natural beauty, findings were presented from luminaries...

Kojic acid has become increasingly popular, as seen in Peace Out Skincare's Dark Spots Serum, featuring kojic acid alongside 3% tranexamic acid and alpha-arbutin.

2025 Beauty Ingredient Trend Preview: What’s Next?

From silk-derived biotech to microbiome sexual wellness and beyond, new ingredients point to future innovation opportunities.

Beef Next to a cosmetic product

What Can Beef Tallow Do For Skin?

Although beef tallow used to be the cooking fat of choice for fast food chains due to its high smoking point, it is now the skin care of choice for some Tik Tok influencers.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

Nanomaterials and the EU Cosmetics Regulation: Implications for Your Company

In a preview of his InnoCos Europe presentation, Giles Chappell offers some insights into how EU regulations will impact nanomaterials.

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Top Ingredients, Claims and Categories Since COVID-19

The stay-at-home movement prompted by COVID-19 has driven interest in several key cosmetic ingredients, claims and categories, including propolis, "purifying," hand masks and others. Spate co-founder Yarden Horwitz presented these in a recent SCC webinar.

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