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Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.

There is a cultural/quasi-political dimension to some beauty ingredient trends; beef tallow and seed oils are just the latest.

Seed Oils Join Beef Tallow in the Beauty Ingredient Culture Wars

Participating brands include Saturée, a skin care brand "made without PUFA-rich [polyunsaturated fatty acid] seed oils, with only stable saturated fats, and pro-metabolic active ingredients."

Digital facial scanning technology with connected network points on skin

Haut.AI Launches 'Deep C.A.R.E.' System for More Context-aware Skin Care Matching

The system leverages advanced product tagging and comprehensive skin profiling to enhance personalization.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

Beautiful Young Woman With Healthy Skin Slight Smile

UPDATE: Solabia's OleoShine Racks Up More Awards

Pro-Longevia, Peptiskin and FucoLife GR are natural and eco-friendly solutions focused on healthy skin and well aging, while OleoShine Green imparts ultra glossy sensory effects sustainably and without plastics.

The polymer reduces particle size and stabilizes oil droplets, per Lubrizol, making it appropriate for sun care with either organic or inorganic UV filters.

Lubrizol Introduces PemuPur Vista: A Naturally Derived Polymeric Emulsifier for Skin Care and Makeup

The ingredient, which reportedly has a sensory profile similar to synthetic polymeric emulsifiers, features a natural origin content of 97% (ISO 16128) and biodegradability credentials (OECD 301D).

After 14 days of twice daily application of a formulation comprising 1% Oxygeskin to the thighs, skin oxygenation was boosted by 4.5%.

Silab Unveils New Data on Oxygeskin’s Efficacy for Skin Oxygenation and Radiance

After 14 days of twice daily application of a formulation comprising 1% Oxygeskin to the thighs, skin oxygenation was boosted by 4.5%.

The company reported a rapid lifting effect (within 15 minutes) on crow's feet from a single application of a gel product formulated with 0.32% Liftilience.

Silab Reveals New Efficacy Data for Liftilience: Lifting, Anti-Wrinkle and Radiance-Boosting Effects

After 21 days of twice-daily application, Liftilience reportedly smooths forehead wrinkles (-11%) and boosts radiance (reflection up 14%, pink color up 17% and olive color down 14%). Perceived eye fatigue also reportedly declined 17%.

For athletes who face intense sun exposure and sweat conditions, sunscreen development requires careful formulation to achieve effective protection, durability, and a cosmetically elegant feel.

SPF Sunscreen: A Run Towards Healthier Sunscreen by Sun Deep Cosmetics

Nikita Gill and Jocelyn Manfut from Sun Deep Cosmetics explain the difference in sun protection ingredients and emphasize the importance of using the right formulas for athletic consumers.

The ingredient reportedly reduces wet/dry combing effort while enhancing anti-hair breakage performance for enhanced hair conditioning, protection and texture improvement benefits.

BASF Launches Lamesoft OP Plus: A Sustainable Opacifier for Hair Care

The ingredient reportedly reduces wet/dry combing effort while enhancing anti-hair breakage performance for enhanced hair conditioning, protection and texture improvement benefits.

Verdessence Maize is designed to fit crystal clear pump sprays, well-kept foam shape pump or aerosol mousses and other styling formats.

BASF Launches Verdessence Maize: A Sustainable Biopolymer for Hair Styling

Verdessence Maize is designed to fit crystal clear pump sprays, well-kept foam shape pump or aerosol mousses and other styling formats.

BASF's Oximony comprises an extract of Lysimachia christinae that is FairWild certified.

BASF Unveils Oximony: An Ingredient for Skin Longevity and Radiance

A 0.25% concentration of the ingredient of the ingredient applied to Chinese volunteers showing common signs of aging showed a 28% improvement in skin fatigue appearance within two weeks of application.

Inscripta's GenoScaler platform, described as 'a complete, end-to-end, solution for rapid microbial optimization for industrial biomanufacturing,' taps into whole genome engineering to quickly scale up specialty ingredients.

Biotech Collaboration: dsm-firmenich and Inscripta Revolutionize Sustainable Ingredient Development

Inscripta's GenoScaler platform, described as "a complete, end-to-end, solution for rapid microbial optimization for industrial biomanufacturing," taps into whole genome engineering to quickly scale up specialty ingredients.

With more than 2,700 business meetings and $1.2 million in deals closed during the event, plus $19.2 million projected in the coming year, Brazil’s impact on the global beauty market continues to grow.

Brazilian Beauty Brands Shine Globally with Innovation and Sustainability at in-cosmetics 2025

With more than 2,700 business meetings and $1.2 million in deals closed during the event, plus $19.2 million projected in the coming year, Brazil’s impact on the global beauty market continues to grow.

All Activated Silk ingredients reportedly support 14 of the 17 United Nations Sustainable Development Goals, thereby boosting the sustainability credentials of formulations.

Peptide Innovation Meets Scale: kdc/one and Evolved By Nature Drive Next-Gen Product Development

The partnership leverages the recent boom in peptide-driven beauty and addresses consumer demands for high-performance products addressing hydration, hair repair and more.

JD Esteris Plus comprises a range of oil-free jojoba wax esters, enriched with natural tocopherol (vitamin E).

Jojoba Desert Unveils JD Esteris Plus and JD Beads: Ingredient Solutions for Sustainable Beauty

JD Esteris Plus comprises a range of oil-free jojoba wax esters, enriched with natural tocopherol (vitamin E).

PrimalHyal UltraReverse, designed with some of the smalled Hylaluronic Acid on the market.

Givaudan Active Beauty Launches PrimalHyal UltraReverse, the Intracellular HA for Skin Longevity

Givaudan Active Beauty has launched PrimalHyal UltraReverse, a sustainable, ultra-low molecular weight hyaluronic acid designed to combat aging at the DNA level by addressing key biological pathways.