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Section: Ingredients > Launches & Claims

Ingredient Innovations Fuel Hair Care

A video featuring beauty and personal care, as well as ingredient, analysts from Euromonitor notes how shifting consumer expectations for hair care are being driven by different ingredient trends and offerings.

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

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Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

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How Mulberry Root Improves Hair Growth

Research published in Pharmaceutics explored the effects of Morus alba (or white mulberry/mulberry) root on the anagen phase of hair growth.

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[podcast] Biggest Consumer Concerns in Hair

"Today’s concerns are the same as they always have been," says Trefor Evans, Ph.D. "Although every now and then, a new attribute comes along." Learn more in this exclusive podcast and at the TRI-Princeton International Conference on Applied Hair Science.

Trends; Ingredients for Ethnic Hair Care

AkzoNobel addresses ethnic hair care trends with new ingredient kits.

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Increasing Elasticity in Hair and Skin

A look at ingredients that help achieve this—the polymer effect.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

A New View of Old Hair

As anti-aging products are becoming more mainstream in hair care, graying hair is still one of the biggest reminders of the aging process.

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Nourishing 'Hair Block' Bar from Croda

Embracing consumers' waste-free lifestyle shift, Croda inventors created a bar format shampoo that bypasses the need for packaging.

Turkish Hair Care Brand Launches Garlic Shampoo

Company claims garlic acts as a viable hair growth stimulant; positions product to men with thinning hair.

Shiseido Starting Research on Hair Regenerative Technology

Through a framework agreement for a technical partnership, Shiseido is working on this development with Canadian bio-venture company RepliCel.

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Patent Pick: Binding Agreement for Hair Repair

MIT inventors have filed for a patent on a newly identified molecule to help protect and/or repair damaged hair, and color hair without the use of harsh chemicals.

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Fixate™ Keratin: Hair Transformation from the Inside

Straightening techniques can make the hair smooth and shiny, but over time they can cause the outer layer of the hair to become damaged. Ultimately, this damage will cause unsightly dullness and breakage of the hair.

The Uniqueness of Emerging Markets

When developing beauty and personal care products for emerging global regions, several formulation considerations need to be part of the equation.

The NIVEA FOR MEN Hair Recharge line.

Beiersdorf Launches New Men's Hair Care Line

Product formulated to stimulate the metabolism of hair follicles and hair roots; initial launch across 11 European countries.

Prunizen targets psychoemotional stress-triggered cortisol production known to weaken hair health. A clinical study of the active found anti-hair loss activity after 3 months.

Clariant's Prunizen Targets Stress-Induced Hair Loss

Prunizen targets the psycho-emotional stress-triggered cortisol production known to weaken hair health. A clinical study of the active found anti-hair loss activity after three months.

L'Oréal Inaugurates New Global Hair Research Center

Exclusively dedicated to hair, L’Oréal’s new research center is the head of a network of six regional centers around the world that research hair care formulations and consumer needs and product interactions, aiming to help L'Oréal achieve its goal of reaching one billion new consumers globally.

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