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Type: Article

Section: Ingredients > Launches & Claims

Over the past 25 years, Evonik has developed a range of ceramide and sphingolipid technologies—including the production of pure skin identical ceramides—with a variety of applications.

Skin and Hair Decoded

Unlock the secret of natural beauty.

Frizz Control Hair Care

A brief look at the causes of frizz and ingredients appropriate for addressing the concern.

Translating Trends for Hair Care Product Development

Learn how demographics and cultural trends act as key influencers in the development of products for the hair care marketplace.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

Consumer-driven Change

Maintaining and creating a presence in a consumer-driven market.

Croda's Cystine Hair Smoothing System is a process that straightens many types of hair, from fine to coarse and also delivers protecting, restructuring and conditioning components.

Mild, Gentle Hair Straightening

In response to consumer concerns about the safety of hair-straightening treatments and the subsequent Cosmetic Ingredient Review Expert Panel conclusion that formaldehyde and methylene glycol, as present in hair- straightening products, are unsafe under present conditions of use, Croda has developed a hair-smoothing system that contains no added formaldehyde or methylene glycol, no animal-derived ingredients and is proven to be less damaging than other chemical services.

Hair Care Ingredient Innovation

A quick roundup of hair care ingredients launched during the past year.

The New Hair Care Equation

Consumers are showing an increased willingness to pay more for hair care products that address specific needs, and technological developments in ingredients are broadening the scope of options available on shelves.

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

Scalp care continues its momentum in 2022 as a trending hair topic.

2022 Hair Care Ingredient Trends

Consumers are seeking out hair care products that are natural and silicone-free.

Woman seated on rock in ocean under the sun.

Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

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Increasing Elasticity in Hair and Skin

A look at ingredients that help achieve this—the polymer effect.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

A New View of Old Hair

As anti-aging products are becoming more mainstream in hair care, graying hair is still one of the biggest reminders of the aging process.

The Uniqueness of Emerging Markets

When developing beauty and personal care products for emerging global regions, several formulation considerations need to be part of the equation.

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Fixate™ Keratin: Hair Transformation from the Inside

Straightening techniques can make the hair smooth and shiny, but over time they can cause the outer layer of the hair to become damaged. Ultimately, this damage will cause unsightly dullness and breakage of the hair.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

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Read the Label: Olaplex No. 3 Hair Perfector

"I’m quite surprised to see [ascorbic acid] present in this ingredient list, as ... it is incredibly unstable." Read on to see what other surprising ingredients Rachael Polowyj found in this hair treatment product.

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