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Section: Ingredients > Launches & Claims

BASF's Oximony comprises an extract of Lysimachia christinae that is FairWild certified.

BASF Unveils Oximony: An Ingredient for Skin Longevity and Radiance

A 0.25% concentration of the ingredient of the ingredient applied to Chinese volunteers showing common signs of aging showed a 28% improvement in skin fatigue appearance within two weeks of application.

OneSkin cofounders (from left to right): Juliana Carvalho, Ph.D., Carolina Reis de Oliveira, Ph.D., Alessandra Zonari, Ph.D., Mariana Boroni, Ph.D. and the director of products, Lear Brace, Ph.D.

Longevity Skin Care Gets a Boost with OneSkin Investment Round

The new funding will, unsurprisingly, be applied toward the brand's next phase of growth, including formula R&D, new hiring and expansion into new sales channels.

Happy Aging Longevity Shots bottles and box

Happy Aging Pairs Science and Wellness to Boost Skin and General Longevity

A new aging test and ingestible shot point to a new holistic approach to beauty and well-being.

PrimalHyal UltraReverse, designed with some of the smalled Hylaluronic Acid on the market.

Givaudan Active Beauty Launches PrimalHyal UltraReverse, the Intracellular HA for Skin Longevity

Givaudan Active Beauty has launched PrimalHyal UltraReverse, a sustainable, ultra-low molecular weight hyaluronic acid designed to combat aging at the DNA level by addressing key biological pathways.

The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity

"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."

Epigenetics could help L'Oreal trigger key longevity markers to enhance skin and hair wellness long-term.

L’Oréal Partners with TruDiagnostic to Unlock Longevity Science for Skin and Hair Health

Epigenetics encompasses processes that modify gene activity without changing the underlying DNA, resulting in inheritable transformations.

By energizing mitochondria and promoting DNA repair, RejuveNAD is able to make the skin appear eight years younger within 42 days, per clinical studies cited by Mibelle Biochemistry.

Mibelle Biochemistry's RejuveNAD Boosts the Skin's 'Longevity Molecule'

By boosting the "longevity molecule," NAD+, RejuveNAD is able to to optimize cellular processes to simultaneously address "at least" five of the 12 hallmarks of aging.

Mint Leaves Ice Cubes And Water Droplets On Blue Background Adobe Stock 626936666

Salvona's MultiSal Menthol Triggers Cool, Refreshing Effects for Skin, Hair and Other Applications

This encapsulated form of pure menthol demonstrates enhanced stability, longevity and efficiency for cosmetics, skin care, hair care and many other applications.

Targeting plasmin levels in the epidermis can have a positive effect across all skin layers and it was with this goal in mind that dsm-firmenich designed its smart dipeptide SYN-UP®.

Reawaken the Skin’s Potential!

By targeting the enzyme plasmin, SYN-UP® unlocks your skin's longevity and drives improvement across all skin layers.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

Silab Longevicell (1)

Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

Unilever Collaboration Discovers New Links Between Youthful Appearance, Health and Longevity

A new study on aging and appearance led by scientists from Unilever and Leiden University Medical Center in the Netherlands has discovered that women who look younger than their years tend to have lower blood pressure.

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

AbbVie Expert to Decode 'The Beauty of Longevity' at Beauty Accelerate

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

While 'anti-aging' claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

L'Oreal's Morley Willoughby Takes on Beauty's Longevity Revolution @ Beauty Accelerate 2025

As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements."

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

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