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Type: Article
Section: Brands & Products > News
Lead Image Garnier Game Face Starter Pack Activation Zone (800x450px)
Garnier Targets Men with Innovative Skincare Solutions via Gaming Community
Garnier partners EA SPORTS FC Mobile Festival Bangkok 2025 to deliver skincare solutions for men. Garnier’s performance-driven expertise helps gamers level up their #GarnierGAMEFACE to be their best, confident selves – both in-game and IRL.
Jul 1st, 2025
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What Next?
Aside from category dynamics, the real lesson of 2020 so far has been that anything can happen.
Feb 28th, 2020
The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.
Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy
Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.
Jun 27th, 2024
L’Oréal is piloting a patch-like sensor called My Skin Track pH
4 Paths to Beauty Brand Personalization
Think about it: personalization has never really stopped being important to consumers.
Nov 19th, 2020
TikTok experienced massive growth during Q1 2020, with an estimated 315 million global downloads since January.
Winning Beauty Marketing During the Pandemic
How to leverage Tik Tok, AR and authentic conversations to engage consumers during unprecedented times.
Jun 24th, 2020
More than 2 million entrepreneurs use Amazon to sell their products.
4 Common Amazon Seller Mistakes to Avoid
In order to be successful selling products on Amazon, brand owners must carefully consider a plan of action to effectively reach customers.
Apr 20th, 2021
Cetaphil, a dominant player in the derm-forward skin care space, is speaking to men with humor, highlighting 'Ceta Six Pack' and 'CetaGrill' concepts that position skin care as a practical element of everyday life. Pictured is a recent Facebook post from the brand, highlighting both its sense of humor and expert-backed focus.
Normalize Men's Skin Care: Galderma's Tara Loftis Talks Humor, Self Care and Efficacy
"Men seek various key benefits from their skin care routines–just as women do–that can range from improving their overall appearance, maintaining their skin health or indulging in self-care."
Jun 28th, 2024
KIKI revolutionizes the beauty industry by empowering customers as co-creators and co-owners through on-chain ownership and decision making, fostering innovation, loyalty and capital efficiency—and ultimately transforming the customer-brand relationship into a mutually rewarding experience.
Beauty’s Co-Created and Co-Owned Future
How KIKI’s collaborative model with creators and customers points to the industry’s next phase.
Oct 16th, 2023
Holiday 2021 promises to be challenging, even as shoppers plan to spend more, compared to 2020.
6 Pandemic-era Holiday Beauty Marketing Realities
The entirety of Q4 2021 is being treated as a holiday shopping season due to supply chain challenges.
Oct 8th, 2021
A woman in a floral shirt looking at products on a shelf.
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Nov 4th, 2024
At-home treatments will pick up in demand amid a need for self-care and widespread closures of spas and salons.
COVID-19: Beauty’s Playbook
The latest insights, plus what happens next.
Apr 24th, 2020
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