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The highest-ever weekly sales for First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA came after it was showcased on Wendy Sy’s TikTok page.
First Aid Beauty Releases Promotional Song on TikTok
“TikTok Made Me Buy It” celebrates the influence that the social media platform has on the beauty industry.
Dec 22nd, 2021
Merchants must be based in the UK and give a volume of their stock to be stored in a warehouse.
TikTok Shop Launches Logistics Program in UK
Through this program, TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community.
Aug 9th, 2023
TikTok8507
Report: Westfield London Mall Opening TikTok For You House
TikTok For You House will be open from July 22 to August 8, 2021.
Jul 19th, 2021
TikTok virality led Murad's Targeted Wrinkle Corrector to sell out within four weeks on both M.com and Sephora.com.
How Murad Creates TikTok-viral Products
"TikTok is more democratic [than other platforms] in the sense that anyone can go viral," says Murad CEO Paul Schiraldi. "The platform learns your behavior and interests and thus curates your page based on these learned interests."
Feb 10th, 2023
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Huda Beauty, The Body Shop Among Top TikTok Brands
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Aug 12th, 2020
The concerns are significant given the prevalence of music on TikTok in particular, as well as the platform's immense popularity with Gen Z and millennials.
80% of Beauty Brands Could Be Violating Music Copyright on TikTok & Instagram
The concerns are significant given the prevalence of music on TikTok in particular, as well as the platform's immense popularity with Gen Z and millennials.
Nov 2nd, 2023
An analyst of investment bank and financial management firm, Piper Sandler, has upgraded e.l.f. Beauty from neutral to overweight with a price target of $19.
e.l.f. Beauty On Upswing with TikTok, Skin Care and More: Analyst
Piper Sandler analyst Erinn Murphy commented, “We are upgrading shares of [e.l.f. Beauty] from Neutral to [Overweight] as we believe the brand has gained and will continue to gain share over the foreseeable future despite a tepid beauty backdrop."
Feb 4th, 2020
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
May 6th, 2025
The BoldHue device can dispense 'a week’s worth of your perfect match in minutes' while minimizing overall cost and packaging/product waste.
BoldHue Nabs $3.37M in New Funding to Launch TikTok-viral Personalized Foundation Device
By personalizing foundation, BoldHue seeks to boost skin color inclusivity. "No more scouring foundations in Sephora and settling for a subpar duplicate," an official announcement boasts.
Jul 2nd, 2024
The Don’t Despair, Repair! Apple Honey Deep Conditioning Hair Mask is a cult favorite that deeply hydrates and nourishes extra dry, damaged hair with clean and naturally derived ingredients, according to Briogeo.
Briogeo Partners with TikTok Star Mikayla Nogueira to Bring Back the Don’t Despair, Repair! Hair Mask for the Last Time
This is the final time the limited-edition Don’t Despair, Repair! Apple Honey Deep Conditioning Hair Mask will ever be in production and the first time it is available as a single SKU.
Aug 31st, 2022
Touchland saw a 292% year-over-year growth at Sephora, both in-store and online.
Touchland Achieves Record Sales With 203% Increase
The brand saw an uptick in TikTok and Instagram engagement, amassing 170 million organic social media impressions and a combined following of 640,000.
Feb 5th, 2024
Devora will also be featured on in-store displays starting fall 2023 and will be part of Revlon's digital media and advertising in 2024.
Revlon Names Nailea Devora Global Brand Ambassador
Devora will be creating social media content across Revlon's platforms, including Instagram and TikTok, in support of upcoming launches.
Sep 6th, 2023
Guests will sit solo at e.l.f.’s vanity and apply products while storytelling and reacting to questions flying in from off-camera. Vanity Table Talk aims to inspire viewers to celebrate their own unique beauty, using makeup and skin care as a tool for self-expression and empowerment.
e.l.f. Cosmetics Debuts Digital Series 'Vanity Table Talk'
New exclusive episodes will be released each month through August on e.l.f.’s social channels, including YouTube, Instagram and TikTok.
Apr 27th, 2023
Each box includes five hand-selected products by Pat McGrath and three chosen by the member from a personalized assortment via Ipsy Match.
Ipsy Debuts Icon Box by Pat McGrath
Ipsy is debuting a TikTok campaign with a curated AR filter that delivers a Pat McGrath-inspired makeup look to fans and creators across the platform.
Oct 11th, 2023
Paul Gedman, co-counder of eComplete, said, 'Our mission to build leading global e-commerce foundations is about identifying and unlocking potential. With Give Me Cosmetics, we're ready for the next chapter, confirming our commitment to transforming brands into global leaders.'
eComplete Acquires Majority Stake in Give Me Cosmetics
Give Me Cosmetics generates more than 60% of its revenue from social channels and stands as one of the U.K.’s fastest-growing brands on TikTok.
Jan 22nd, 2024
Using the hashtag #OLAFLEX, Olaplex’s TikTok challenge features fans showing before-and-after images that illustrate how the hair care brand’s bond-building products helped them improve their hair.
Olaplex Hashtag #OLAFLEX Reaches 3 Billion Views in 72 Hours
Olaplex launched its first hashtag challenge on TikTok, encouraging fans to share how Olaplex’s bond-building hair products helped them improve their hair.
Aug 25th, 2022
2024 Winners of the The Catalyst Program from The Estee Lauder Companies, NIV, and Tiktok.
The Estée Lauder Companies Announces the Winners of The Catalysts Program
The Estee Lauder Companies teams up with New Incubation Ventures (NIV) and TikTok to announce 2024 winners of the catalysts program.
Oct 8th, 2024
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