Search Global Cosmetic Industry: Page 149

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Section: Brands & Products > News

The Rules of Engagement

Retail is the final touch point for beauty brands and consumers, and it can make or a break a sale. But with e-commerce and continually progressing technology, the retail environment's evolution is fast—and requires smart strategies from the brands on the shelves.

Making a Color Connection

The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.

India Quarterly: Guerlain Enters the Indian Market

Market data reports, brand activity and trade show success indicate the vitality and potential of the Indian beauty and personal care market.

Votre Vu’s top-seller is its beauty drink Snapdragon—which includes collagen, vitamins, aloe vera, ginkgo biloba, and green, white and red teas among its ingredients.

From Fiction to Fact—Ideas Build Beauty Business

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

The Online World—Beauty Counter of Tomorrow

What does the rise of e-commerce and digital marketing mean for the global beauty industry?

A Tour Made in France: The Cosmetic Valley

GCI magazine spends the week exploring Cosmetic Valley in France and learns about products, processes and the importance of being “Made in France.”

A Woman on the Inside: Collaborating with Bloggers and Vloggers

Balancing the fine line of promotion and credibility.

Defining Cosmeceuticals

As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.

Olly upended the vitamin category by color-coding benefits, creating easy-to-understand variants and offering a fun chewable format.

How to Be a David

What it takes to become a successful challenger brand in any beauty category.

Beauty Brand Line-up Announced for 2014 Boutique Program at Cosmoprof North America

Twenty brands are participating in the beauty sampling program at the 2014 edition of the event.

Essentials Report, New Line and Shape Launches, and More Beauty Packaging News and Launches for Late November 2013

Learn the hottest trends from Luxe Pack Monaco's trend hunters, as well as new launches from Fusion Packaging, Aptar Beauty + Home, Neopac, New High Glass, Pearlfisher and more.

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Inside Tricoci Spas' Nature’s Alternative Line: Q&A with Elaine Sauer

Elaine Sauer, corporate spa director, Red Door Holdings, discusses Mario Tricoci Hair Salons & Day Spas’ new Nature’s Alternative line, as well as her experience in the beauty industry…

Cosmoprof North America Reveals 2013 Discover Beauty Lineup

The final lineup for the 18 beauty brands that will be featured as part of the Discover Beauty pavilion at the 2013 Cosmoprof North America is now available.

L'Oréal Sales Up 10.4% for 2012

The beauty company recorded sales of €22.46 billion for 2012, representing a 5.5% like-for-like increase over 2011.

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Cultivating a Luxe Bath and Body Collection for the Mass Space

Get an inside insight on the development of the new bath and body collection from Sonia Kashuk from Kashuk herself.

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Clean Beauty Congestion: How to Stand Out and Succeed

Barbara Kramer, founder of The Plant Lore Agency discusses succeeding in a crowded clean beauty space, how brands can stand out from the crowd and what is on the horizon for beauty and wellness.

Marketing and Regulations: Friends or Foes? Or Both?

A brief overview of U.S. regulations as they impact cosmetics, and exploration of the question: How does one reconcile the marketing perspective with the regulatory requirements of our industry?

Mintel Explores 2015 US Consumer Macro Trends

Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.

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