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Section: Brands & Products > News

By using a scientific data-driven approach, Choicify helps shoppers find the right shade of hair color.

Henkel Personalizes Hair Color with Choicify AI Consult

Through Choicify, users are offered personalized hair color consultations.

Aveda Launches Hair Style, Color App

My Aveda Make-Over iPad application and web based platform, featuring Aveda Full Spectrum Professional Hair Color, allows users to virtually change their hair color and style; one-touch access to purchase.

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Henkel Introduces Hair Color Consultation Program

Choicify can be used directly at the hair coloration shelf on any smartphone. Customers establish their current hair color, as well as their desired color, and the program suggests the perfect shade.

Eluceda’s technologies can detect and authenticate products and are used in quality assurance and product authentication solutions.

Wella Collabs with Eluceda for Hair Color Quality Assurance

Eluceda's technology ensures each batch of hair color contains the correct proportion of ingredients.

L'Oréal Paris Launches Hair Color Shade Mobile App

"My L’Oréal Colorist" designed to serve as a personal color consultant; shoppers can also use mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade in which they are interested.

Martha Debayle Signs on as Spokesman for L'Oreal Paris Hair Color Brand

Mexican media personality Debayle will represent Excellence Creme Pro-Keratine Hair Color in TV and print spots for the beauty brand.

L'Oréal Opens New Hair Color Production Facility in Mexico

With an investment of over $100 million, this second plant in Mexico aims to help secure L'Oréal's strategic position in Latin America.

L'Oréal Announces Garnier Hair Color Try-on Through Google Lens

L'Oréal has announced a virtual try-on capability for its Garnier brand hair coloring products, which is available through Google Lens and uses its ModiFace platform to display an AR overlay on a live selfie.

Turkish Actress Becomes Global Face of Schwarzkopf Palette Hair Color Brand

Already a regional spokeperson for the brand, Songül Öden and Schwarzkopf Palette have expanded the deal globally.

Cleverman Raises $1.8M to Expand Customized Beard & Hair Color Brand

L'Attitude Ventures invests in early-stage U.S. Latino-owned brands, for example Nopalera.

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Henkel Enters Joint Venture with Customized Hair Color Startup

The Los Angeles-based eSalon offers personalized formulas mixed on an individual basis for home application, available as a one-time purchase or via subscription.

StellaSimone Salon Systems offers products for all hair types.

StellaSimone Salon Systems: All Hair Types Welcome

“We are not focused on the color of your skin, only on the texture of your hair,” StellaSimone founder Raquel Guardia said.

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[video] Clairol Launches Color of Confidence Campaign

Clairol explained that this campaign serves as the next step to their "color fearlessly" tagline and aims to show women that sometimes the slightest change, like dying their hair, can boost feelings of self-confidence.

Kline: P&G Divestments Present Growth Opportunities for Buyers

New report details insights into fragrance, hair and color brands.

New Pantene Line from P&G Targets Signs of Age in Hair

Pantene AgeDefy hair care products will focus on fighting breakage, dehydration, split ends, unruly grays, lackluster color, thinning and damage.

Henkel Partners with Watsons for Growth in Malaysia

The partnership focuses on the Schwarzkopf Freshlight hair color series.

Roux Profile: Innovation Leads to Longevity

Roux is celebrating 75 years of innovation in the hair color market.

P&G Reduces Fiber Damage with New Technology

Procter & Gamble Beauty has announced a hair color chemistry that minimizes fiber damage...

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