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Section: Brands & Products > News

Serena Williams has partnered with Secret Deodorant to progress gender equality, beginning with a study exploring gender bias in sports.

Secret Deodorant & Serena Williams Partner for Gender Equality

“There are so many issues women have to sweat––from fewer opportunities, balancing a burgeoning career with family plans, to earning wages that are fair and sustainable,” Sara Saunders, associate brand director at Secret, said.

Inter Parfums Lands Deal with Agent Provocateur

nter Parfums plans to launch its first fragrance under the Agent Provocateur brand featuring iconic packaging in 2014, and it will take over distribution of selected fragrances within the brand’s perfume portfolio and plans to revitalize the Agent Provocateur signature scent.

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Why Agent Inc. is Being Called 'The Uber of the Modeling Industry'

After becoming aware of the challenges that modeling industry professionals often face, including late pay and sexual misconduct, CEO Mark Willingham wanted to create a way to empower models.

Victoria's Secret has revealed its VS Collective partners.

Victoria's Secret Announces VS Collective

VS Collective is "a group of trailblazing partners who share a common goal to drive positive change."

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Beauty Career Secrets

Inside candidate expectations and management challenges. Plus: attracting and building top talent.

3 Secrets to Building a Powerful Logo

Color, shapes and symbols, and considerations beyond design.

Marketing Matters: Five Secrets of Beauty Ads

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

The Inside Secrets of Your Outside Partners

Strengthen your business by capitalizing on the companies all along your supply chain.

Revealing the Secret of Beauty—It's Elementary

Mintel Oxygen sees elemental influence from earth, water and air on recent product launches in the beauty industry

NAD Recommends Claim Alteration for P&G's Secret Clinical Strength

The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.

Shashi Batra Appointed President of Victoria’s Secret Beauty

Limited Brands, Inc., parent company of Victoria’s Secret, appointed Shashi Batra as president of Victoria’s Secret Beauty…

Camila Cabello will star in the first bilingual campaign for Victoria's Secret.

Victoria’s Secret Features Camila Cabello in Bombshell Campaign

It is the first bilingual campaign for the brand, focusing on individuality and uplifting all women by reinforcing that there’s a Bombshell in everyone.

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Report: Kylie Jenner's Daughter 'Launching a Little Secret Brand Soon'

This past June, an Instagram handle for @KylieBaby appeared, but so far no posts have been made on the page.

Case Study: The Secret to Building and Rewarding Product Knowledge

Get an inside look at how StriVectin, a leading prestige skin care company, created almost 12,000 of its own product experts and brand ambassadors.

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People, Passion and a Strong Brand Story: The Secrets to Nabbing an Investor

In what Josh McDowell of Main Post Partners referred to as “an exciting time for West Coast Beauty,” and what Tracy Albert of Deloitte called “the California Gold Rush,” Beauty & Money LA welcomed brands and investors alike to connect and network all under one roof.

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L Brands CEO May Step Down & Potentially Sell Victoria's Secret

L Brands CEO, Leslie Wexner, is in talks of stepping down from his current position, as well as discussions involving the sale of Victoria's Secret.

Ralph Lauren Exec In as New President of Beauty at Victoria's Secret

Susie Coulter will take on the role beginning in November.

In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

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