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From left: Bradley Horowitz, president and CEO, AmorePacific, Sarah Lee, co-CEO and co-founder of Glow Recipe, and Priya Venkatesh, VP/DMM skin care/hair care and merchant product innovation at Sephora; courtesy of JF Productions.

Inside the K-beauty Playbook

Amidst a booming U.S. K-beauty skin care market, leaders from Sephora, AmorePacific and Glow Recipe revealed the industry’s top growth opportunities. PLUS: K-beauty market figures.

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Formulating on Trend: K-beauty Soft Focus Face Primer

In this installment of "Formulating on Trend," the author describes how to formulate products aligning with the K-beauty trend for blurred skin, achieved by creating a soft-focus effect primer, and she breaks down oil and water phases in formulations.

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How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

K-beauty is as hot as ever.

K-innovation

These are the hottest trends in K-beauty today.

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Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.

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Don’t Be Left Behind – Facial Sheet Masks are a MUST.

Since 2015 facial sheet masks, have been one of the fastest growing skin care categories. Introduced by K-beauty, this trend is expected to continue to grow through 2024 and reach a whopping $336.7 million.

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From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

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What Did 2018 Mean for Beauty?

8 key elements that made this year unique for beauty and personal care.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

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3 Trends for Tomorrow’s Skin Care

As skin care moves toward higher efficacy and new uses for familiar elements, Image Skincare's Janna Ronert identified three emerging trends for skin care ingredients and concepts.

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Univar Offers Natural, Anti Pollution and Fermented Ingredients with The Art of Natural Solution

As segments of the beauty and personal care market seek nature-based and sustainable products and processes, we are poised to meet the challenge of performing in this arena with a portfolio that includes ingredients from suppliers such as Art of Natural Solution, Cargill, Elevance, Evonik, and Corbion.

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Beauty’s Global Manufacturing Shake-Up: How Tariffs, AI and Consumer Shifts Are Reshaping the Industry

"Increasingly, consumers are weighing needs versus wants when making purchasing decisions and working through what they already have at home..."

Decorté Liposome Advanced skincare collection with Ulta Beauty partnership, featuring purple bottles and jar on lavender background

Japanese Skin Care Expands in US Retailers

DECORTÉ, a Japanese prestige beauty brand, announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide on Nov. 2nd.

Korean celebrities are some of the greatest adopters of new product ideas the world has ever known, constantly scouring the globe for new ingredients, new stories and new rituals. Pictured here are The Wonder Girls, a successful Kpop group.

Lessons from the Korean Skin Care Market

What western brands can learn about creating and expediting new and innovative experiences for formulas, packaging and distribution.

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Beauty's Crystal Ball: What's Brewing for 2026?

As we do every year, Global Cosmetic Industry is using its November issue to decode some of the trends we can expect to see in the next 12 months.

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Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line

COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.

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Clöud Café Launches as the First-Ever Coffee Brand Within Wellness by Ulta Beauty

The launch signifies a broader industry pivot in how retailers are approaching the the pressing intersection of wellness and beauty.