Search Global Cosmetic Industry: Page 4

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Type: Article

Section: Brands & Products > Sun Care

Crossing Categories

As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

The Three Lines of Skin Defense

Building a quality skin care product starts with understanding what intrinsic and extrinsic factors need to be addressed in skin defense.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Derek Harvey, co-CEO, Fusion Packaging

Q&A: Inside the Head of a Beauty Packaging CEO

Get the packaging angle on the beauty industry from Fusion Packaging's co-CEO Derek Harvey.

Engaging Innovation in Beauty Packaging

Insights on new innovations from beauty packagers, as well as where they seek out—and find—their inspirations.

Turbulence in Emerging Markets But Beauty Will Prevail

Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.

Drawn to the Flame

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

ABCs, Brazil, Nanotech, A Few Firsts, Awards Galore and More at in-cosmetics 2014

in-cosmetics 2014 displays how creative innovation is alive and well within the beauty and new beauty product development industry—and within cosmetics R&D, in particular.

Making a Splash on the Shelf

A strong collaboration on packaging for sunscreen products with fragrance found perfume bottle-inspired shapes and colors matching each scent to be a success.

The Total Sensory Package

Create a unique sensory experience with distinctive packaging.

Sunscreens for Today's Consumers

With recent U.S. Food and Drug Administration changes to sunscreen legislation, a review of sunscreens is in order.

Time for Sun Care to Come Out of the Shade

Globally, the sun care market has proven remarkably resilient—outpacing the growth of categories such as skin care and facial makeup in the last five years—and opportunities for innovation, education and demographic-specific products could bring the category even more success in the near future.

Packaging as an Extension of Product Formulating

Early in the product development process is the time to think of how a beauty product’s ingredients and packaging need to work together for the best outcome.

The Body Shop Taking Bigger Stake in Brazil

Retail and production expands in Brazil while regulatory snafus slow sales growth.

Innovate or Die: A Q&A with Mintel Beauty and Personal Care Global President Jane Henderson

Innovation may seem to be more of a buzzword these days, but true innovation is still very necessary to keep the beauty industry vibrant.

A Glimpse at 2014 from Beauty Trendsetters

Get a peek at what some of beauty's top leaders are expecting to see in the year ahead.

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