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120 Results
Type: Article
Section: Brands & Products > Sun Care
Sun Care
A New Day for Sun Care
Strong growth and new innovations are driving this potentially life-saving category.
Sun Care
Why Beauty Brands Are Pushing Anti-pollution Claims
Targeting the impact of environmental stress in a changing climate.
Sun Care
Storm Clouds Gather Over Sun Care
The sun care category is locked into a cycle of increasingly aggressive pricing to attract new consumers.
Event Coverage
Cosmoprof North America Sees Success, 25,000+ Attendees for 2014
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.
Color Cosmetics
Crossing Categories
As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
Skin Care
The Three Lines of Skin Defense
Building a quality skin care product starts with understanding what intrinsic and extrinsic factors need to be addressed in skin defense.
Regulatory
For the Ages: Ingredients Targeted to Different Generations
Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.
News
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
Packaging
Q&A: Inside the Head of a Beauty Packaging CEO
Get the packaging angle on the beauty industry from Fusion Packaging's co-CEO Derek Harvey.
Packaging
Engaging Innovation in Beauty Packaging
Insights on new innovations from beauty packagers, as well as where they seek out—and find—their inspirations.
Consumers & Markets
Turbulence in Emerging Markets But Beauty Will Prevail
Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.
Ingredients
Drawn to the Flame
Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.
Regulatory
ABCs, Brazil, Nanotech, A Few Firsts, Awards Galore and More at in-cosmetics 2014
in-cosmetics 2014 displays how creative innovation is alive and well within the beauty and new beauty product development industry—and within cosmetics R&D, in particular.
Packaging
Making a Splash on the Shelf
A strong collaboration on packaging for sunscreen products with fragrance found perfume bottle-inspired shapes and colors matching each scent to be a success.
Packaging
The Total Sensory Package
Create a unique sensory experience with distinctive packaging.
Sun Care
Sunscreens for Today's Consumers
With recent U.S. Food and Drug Administration changes to sunscreen legislation, a review of sunscreens is in order.
Sun Care
Time for Sun Care to Come Out of the Shade
Globally, the sun care market has proven remarkably resilient—outpacing the growth of categories such as skin care and facial makeup in the last five years—and opportunities for innovation, education and demographic-specific products could bring the category even more success in the near future.
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