Search Global Cosmetic Industry: Page 8

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Type: Article

Section: Brands & Products > Hair Care

Consumers are beginning to see their hair care as an extension of overall wellness, which advantages natural offerings and expanded care routines.

Can Hair Care Grow?

Despite tepid growth projections for the category overall, opportunities exist for brands to innovate and achieve growth.

As hair care focuses increasingly on multicultural consumers, it must offer new solutions for hair protection and repair, as well as natural curls.

4 Reasons Multicultural Consumers are Driving Hair Care

From natural locks to hair repair, consumers of all ethnicities are inspiring new innovations.

Unwash is bringing the co-washing hair care trend to Ulta Beauty, creating a new mainstream opportunity.

Turning Hair Care On Its Head

How can brands innovate when the old rules no longer apply?

“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Pantene spokesperson Jillian Hervey, lead singer of Lion Babe.

Curl Power

Why the textured hair category is booming. PLUS: Curly Haired Consumers By the Numbers.

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Are you ready for Multicultural Beauty?

Restoring hair to a healthy state is a primary universal consumer need, but different ethnic hair types have unique hair characteristics.

As more products targeted to textured hair come to the market, retailers are making more space on their shelves to service the category.

Hair Care Brands Need to Organize Around Texture

Textured-haired consumers are speaking up, and brands are listening, creating new innovations and reinventing the beauty aisle.

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VIDEO: Consumers Need It, and Now

Need what? Find out in this second in a two-part video series on consumer hair care demands, featuring P&G Head & Shoulders scientists.

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VIDEO: Consumers Want Preventative Hair Care

Want what? Find out more in this two-part video series on consumer hair care demands, featuring P&G Head & Shoulders scientists.

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Applied Consumer Insights in Acne Care and Conditioners

Consumers want a personalized experience and expect that brands will offer products that meet their unique needs—and meet them quickly. To do so requires the right ingredients and formulas.

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High-oil Concepts for Multisensory Benefits

Delivering new consumer experiences in body cleansing and hair care.

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6 Ways to Position a Hair Care Brand to Connect with Salons

Winning the hearts of professionals for insider consumer access.

Mass and Efficacy

Key factors in hair care growth.

Purchasing Behavior of Women with Curls, Coils and Waves

TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.

Anti-aging Hair Care Q&A With Kline

In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.

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All in the Family: Preservative Solutions That Boost Protection

schülke has built a family of related preservative blends around ethylhexylglycerin—which reliably inhibits the growth and multiplication of odor-causing bacteria, leaves beneficial skin flora unaffected and has been shown to improve the efficacy of many traditional preservatives, including parabens.

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Blurred Lines: The Growing Influence of Cosmetics in Hair Care Innovation

Hair care is seeing a boost in the personalization of its products, a trend that is heavily influenced from the color cosmetic and skin care beauty categories.

Eye on India

As India continues to gain prominence on the global beauty stage, markets such as hair care, skin care, natural/organic and men’s care are all seeing shifts there.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

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