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13 Results
Type: Article
Section: Brands & Products > Color Cosmetics
Packaging
Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.
A continuous dialogue among Baralan historical soul, industry trends and product innovations. The latest primary packaging innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.
Color Cosmetics
3 Trends Reshaping Makeup
The complex interactions between the mass and premium category, competition between legacy and upstart brands, new technology, and the inclusivity movement are revamping the category.
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
Color Cosmetics
SWEAT Cosmetics Lets You Play Hard and Look Good
How a team of soccer pros developed a new athleisure beauty line for everyday women that can hold up to the punishing conditions of professional sports.
News
It's All in the Delivery: A Case Study in Message Placement
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Packaging
3 Color Cosmetics & Packaging Realities
Insiders chime in on the new normal.
Color Cosmetics
Estèe Lauder and YouCam Makeup: A More Experiential Retail Platform
We caught up with both Alice H. Chang, CEO of Perfect Corp.and a spokesperson from Estèe Lauder to find out more about why brands and physical retailers are leveraging this technology and how marketers can take advantage of AR beauty looks.
Color Cosmetics
FGI: Milk Makeup and Becca Cosmetics Burn the Beauty Playbook
Fashion Group International recently hosted a panel comprising legacy players (YSL Beaute and Macy's) and beauty upstarts (Milk and Becca), revealing contrasting strategies for growth and consumer engagement.
Color Cosmetics
3 Ways to Tap Into the Teen Beauty Movement
Teens are skeptical and can flip from one brand to another in search of interchangeable, trend-led products. As a result, brands have to work much harder to pin down this consumer group.
Color Cosmetics
Beauty Gets Personal—Part 2 of 3: Makeup
What drives consumer interest and engagement with personalized makeup and color cosmetics, and what does that means for brands, retailers, marketing managers and more?
News
3 Tips for Smart Navigation in Beauty Social Media Outreach
Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.
News
3 Ways Personal Care Brands Can Grow With the #SelfCare Movement
Hint: the answer has more to do with boosting your customers’ inner glow than it does with promoting a perfect outward appearance.
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