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7 Results
Type: Article
Section: Retail > Digital/E-commerce
Brick and Mortar
Creating a Prestige Experience in the Digital Age
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
News
Becoming an Engagement Brand
Social media allows beauty brands to share more with their consumers
and
to have their consumers share more with them.
News
It's All in the Delivery: A Case Study in Message Placement
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Digital/E-commerce
[UPDATE] Amazon Wants to Disrupt the Way You Create, Package and Sell Products
The beauty care industry may face some tough decisions as Amazon tightens its grip on online and physical retail.
Skin Care
How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN
This report explores how each brand, product and trend addresses certain skin concerns.
Digital/E-commerce
Making the Brand/Consumer Connection (and sale) Online
According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.
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