Search Global Cosmetic Industry

12 Results
Type: Article
Section: Retail > Digital/E-commerce
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3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
Jan 2nd, 2019
Beauty Marketing Gone Social
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 17th, 2012
Lessons in Social Media, Building Business for the Future
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Dec 3rd, 2012
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From the Editor: Meet the Consumer of 2020
What we learned from Black Friday, Cyber Monday and projections of tomorrow's shopper behaviors.
Nov 30th, 2015
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How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Mar 11th, 2019
Beauty Shopping Across Lanes
Enticing shoppers to buy in the omni-channel era.
Aug 25th, 2014
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Build Your Amazon Beauty Strategy
Discovery, communication, data and engagement are critical for success on this fiercely competitive platform.
Feb 1st, 2018
It's All About Me
As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.
Oct 31st, 2013
CEW's October 2012 'Beauty Retail Evolution: Connecting With Today’s Consumers' event featured (from left) Chance Wales, director, category leader, U.S. health and beauty, Amazon.com; Shannon Curtin, divisional vice president and general merchandising manager, beauty and personal care, Walgreens; and Karen Grant, vice president and global beauty industry analyst, The NPD Group.
CEW Presents Retail Revolution—Connecting with Today's Consumers
From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.
Nov 2nd, 2012
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Optimizing Your Distribution Strategy in Fast-changing Times
How to determine the best way to get your brand in the consumer’s hands.
Oct 9th, 2017
New Ways to Buy at the Beauty Counter and Beyond
New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.
Mar 24th, 2014
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The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.
Apr 2nd, 2020
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