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In developing its products, Being employed soft, easy-to-squeeze tubes for one-handed use and a lipped-lid design for easy opening.
Being Delivers Accessibly Priced and Designed Inclusive Hair Care to Walmart
According to Being, a survey of 4,264 consumers found that not only do more than 50% have no idea what type of hair they have, nearly 80% find it difficult to locate products designed for their hair needs/types.
Jul 9th, 2024
'Brands can choose from any of the 125-plus claims and certifications in the Provenance framework,' says Jessi Baker, founder and CEO of Provenance, 'which are spread across five distinct social and environmental impact areas: waste, nature, climate, workers and communities. So brands can make claims ranging from Widely Recyclable Packaging to Donates to Charity to Organic Ingredients.'
Detox Market x Provenance: Sustainability Transparency Boosts Beauty Brand Marketing and Shopper Conversion
The Detox Market’s 180-plus brand partners can highlight their sustainability during the shopper journey by using the Provenance platform.
Jun 26th, 2024
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
This launch will empower Evolvetogether to reach an even broader audience who prioritizes both quality and sustainability in their daily lives, while meeting existing customers where they are in their shopping journey with enhanced accessibility.
Evolvetogether Expands Market Reach With Amazon Debut
The brand will be offering a range of products including Deodorant, Bar Soap, Hand Cream and Lip Balm.
Jun 26th, 2024
'The new Bumble and bumble brand store in Amazon Premium Beauty is a styling destination,” said Corey Reese, SVP, global general manager, Bumble and bumble.
Bumble and bumble Joins Amazon to Create a Hair Styling Destination
Features will include Hair Styling 101, offering shoppable short-form video content and a bespoke Amazon styling quiz, "What is your style goal?"
Jun 21st, 2024
Pretty Smart is a new female-founded beauty brand that made its official debut and launched exclusively in 2,800 Walmart locations.
Beauty Retail Roundup: Kosé, Too Faced, Pretty Smart, Tronque, Yensa
These brands have debuted at several different retailers.
Jun 14th, 2024
A limited assortment will be available online at Target.com.
Kylie Cosmetics Brings Lip Products to Ulta Beauty at Target
The brand first entered Ulta Beauty in November 2018.
Jun 12th, 2024
'I was inspired to create our Vitabiome Active Skin Optimizer after seeing my son struggle with bad bacteria overload, breakouts and an imbalanced microbiome from not taking proper care of his skin before and after playing sports,' says founder Kat Burki.
Kat Burki's Vitabiome Active Skin Optimizer is a 1-step Skin Microbiome Balancer
The Vitabiome Active Skin Optimizer is launching DTC and at Dillard's for $88, supported by an NYC pop-up.
Jun 11th, 2024
The brand will also introduce its Target and Pro lines (pictured), the latter of which debuted exclusively at Sephora, to its DTC site.
Function of Beauty Lands on Amazon, Brings Target & Pro Lines to DTC
The Amazon partnership comes at a time when more and more brands are expanding onto the platform. Recently, Kiehl's Since 1851 opened a dedicated Amazon Premium Beauty storefront.
Jun 6th, 2024
Each product is specially formulated to strengthen and nourish hair, promoting strong and thick strands while preventing hair loss.
Beauty Retail Roundup: Dr. ForHair, Lightsaver, Wow Skin Science, Primark, Black Beauty Collective
The latest beauty retail expansions for brands and stores.
Jun 4th, 2024
Adobe Stock 312564758 Editorial Use Only
Provence Beauty, Flower Knows Expand into Urban Outfitters
The brands are expanding their retail presence in the retailer.
Jun 4th, 2024
'I remain confident in our differentiated model, the resilience of the beauty category and our ability to execute against our plans, but we have adjusted our annual guidance as we anticipate the dynamics we faced in the first quarter to continue for the balance of the year,' said Dave Kimbell, chief executive officer.
Why Ulta Beauty is Revising Full-year 2024 Forecasts Downward, Despite Q1 Growth
Q1 2024 net income totaled $313.1 million, while gross profit increased 1.4% year-over-year to $1.07 billion.
May 30th, 2024
The blush is available at the brand's ecommerce site, as well as Sephora online and in-store.
Lawless Beauty Expands to UK & Canada Sephoras, Launches New Blush
Taking cues from the skin care-forward makeup sector, the blush features antioxidant green tea extract, as well as hybrid elastomer microsphere powders and micronized pigments for soft focus effects and brilliant, blendable color.
May 28th, 2024
'Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl's journey of over 170 years of skin care and innovation,' said John Reed, general manager, Kiehl's Since 1851.
Amazon Extends Beauty Expansion with Kiehl's Storefront
In February 2024, NielsenIQ presented data showing that Amazon beauty sales increased 27.7% in dollar sales year-over-year, particularly in fragrance, hair care, facial skin care and sun care.
May 23rd, 2024
The new expansion covers an assortment of more than 25,000 products from more than 600 brands across makeup, fragrance, skin care, hair care, wellness and more.
Ulta Beauty x DoorDash Bring On-demand Delivery to All 50 US States
Ulta items will be housed on DoorDash's beauty "tile" in the app. Delivery times can be as quickly as less than an hour.
May 21st, 2024
The Ese brand comprises a trio of scents for men, including Eze Nomad, Eze Surge and Eze Elation; three fragrances for women, Eze Joy, Eze Flow and Eze Awe; and two unisex scents, Eze Vibe and Eze ID.
Eze Perfumes Brings Indian Fragrance Brand to US Market
The Ese brand comprises a trio of scents for men, including Eze Nomad, Eze Surge and Eze Elation; three fragrances for women, Eze Joy, Eze Flow and Eze Awe; and two unisex scents, Eze Vibe and Eze ID.
May 13th, 2024
The Scalp Love range is designed for fine hair and sensitive scalps, this range includes skin care-grade ingredients including hyaluronic acid, vitamin C, biotin and glycolic acid.
Lee Stafford Enters US Market at Sally Beauty
The brand’s Grow Strong & Long and Scalp Love ranges are now available at the retailer.
May 10th, 2024
Once you’re on-shelf, the only thing that really matters for you and the retailer is sales velocity. Velocity is the number of units or dollars your brand does in a given time period. To understand what velocity is needed, you need to understand the expectations of your new partner.
Everyone Wants to Be Omnichannel: Here’s How to Succeed
Beauty brands need to ask themselves key questions and ensure they’re ready to go on-shelf amid shifting market realities.
May 9th, 2024
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