
Lawless Beauty is expanding its Sephora presence by 2.5x, including Sephora at Kohl's in the United States as well as debuts in Canada and the United Kingdom.
At the same time, the company has launched six shades of its cloud-like Pinch My Cheeks Soft-Blur Cream Blush ($29). The powder blush, featuring cream-like performance and reportedly delivers a soft-diffused, blurred finish that self-sets.
Taking cues from the skin care-forward makeup sector, the blush features antioxidant green tea extract, as well as hybrid elastomer microsphere powders and micronized pigments for soft focus effects and brilliant, blendable color.
The blush is available at the brand's ecommerce site, as well as Sephora online and in-store.
Through June 30, 2024, Lawless Beauty is donating 10% of Pinch My Cheeks sales purchased on its site to Project Glimmer, a girl's mentorship organization.
"Our brand DNA at Lawless Beauty is 'Yes–Makeup, Makeup,'" said Annie Lawless Jacobs, founder and CEO of Lawless Beauty. "We are so passionate about creating high-impact products that are stress-free, effortless to use, and formulated with beautiful, clean ingredients. As a full coverage lover, and someone with oily skin who sets my makeup with powders, I have never found a cream blush that applies nicely over powders, stays in place throughout the day, doesn't make me look greasy, and doesn't accentuate my pores. With Pinch My Cheeks, our goal was to create a cream blush that applies seamlessly over a set base without lifting or disrupting your makeup underneath. With a velvety smooth, softly matte finish to blur pores and diffuse imperfections, Pinch My Cheeks provides the fresh, healthy, natural finish of a cream with the soft focus, oil-controlling, long-wearing qualities of a powder, giving you the best of all worlds!"