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Section: Retail > Digital/E-commerce

Estée Lauder Launches on Amazon.ca Premium Beauty Store

This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.

“Fiscal 2025 is off to an encouraging start with stronger-than-expected performance,' said Kecia Steelman, president and chief executive officer.

Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright

Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR, Cécred, and Saltair Lead the Way

Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

Sephora was a powerhouse in the U.S. and U.K. markets in 2024, gaining market share.

LVMH Reports Strong 2024 Sales Growth in Perfumes & Cosmetics and Sephora

Christian Dior delivered robust results, with Sauvage maintaining its position as the world’s top fragrance.

From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.

Top Beauty Influencers to Watch in 2025

The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.

A new hair care line from Being Frenshe, founded by Ashley Tisdale, is a key component of Target's new wellness push.

Target's 2025 Wellness Push Centers Beauty

Amid challenged sales results, beauty has been a high point for Target.

New stores drove growth at Ulta Beauty amid stiff competition from other retail channels.

Fragrance & Body Skin Care Drives Ulta Beauty Q3, 9-month 2024 Sales

“The Ulta Beauty team delivered better-than-expected sales and profitability reflecting improved sales trends and strong financial discipline," says Dave Kimbell, chief executive officer.

Skin care luxury giftsets were the most purchased beauty giftsets in October 2024, generating £31.7 million in the United Kingdom.

Beauty and Fragrance Gifts Shine Bright for the 2024 Holiday Season

For the month of October, sales of prestige beauty gift sets in the United Kingdom were up by 5% compared to last year, bringing in £55.3 million for U.K.-based retailers.

The Sephora effect hasn't been fully positive, however. In a strange twist, Kohl's 'fine jewelry business was largely displaced' by Sephora shop-in-shops, leading to 'persistent headwind to our sales performance for many periods,' the CEO explained.

Sephora at Kohl's Boosts Q3 2024 Beauty Sales by 15%

Highlights included fragrance, bath and body, and skin care, particularly brands such as "YSL, Laneige and Sephora Collection," per the executive.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Sephora was praised for its 'remarkable performance' and market share gains in the United States, France, Italy, the Middle East and Latin America.

Sephora, Fragrances Drive LVMH 9-month 2024 Results

Sephora was praised for its "remarkable performance" and market share gains in the United States, France, Italy, the Middle East and Latin America.

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