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While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

woman applying tube of lip balm only lower half of face shown

Read the Label: Glossier Balm Dotcom Reformulation — Before/After Comparison

The iconic Glossier Balm Dotcom launched ten years ago, drawing a cult following. In 2023, the brand reformulated its classic to meet vegan and cruelty-free specifications but this caused a backlash from fans. This article compares these formulations.

texture, color, viscosity display of example applications of Novemer CS polymer

Lubrizol Presents Novemer CS Polymer Dual Emulsion Stabilizer/Sensory Enhancer

The polymer is designed to deliver exceptional performance in clear, low- to high-viscosity gels and emulsions. Its unique chemistry also reportedly provides good compatibility with mineral UV filters and makeup pigments, with a refreshing sensory cue.

L to R: Timothy Kenny, President Cosmetic Ingredients, Montserrat Delor, Sales Director Spain & Portugal, Karim LISI, Vice President Sales Fragrances & Oral Care, Southern Europe, Ricardo Omori, Global President Fragrance Division, all Symrise.

Symrise Debuts Scent & Care Office in Barcelona

The 600-square-meter space is designed to reflect Symrise and the unique style of Barcelona, paired with natural elements such as wood, stone and earthy tones.

Vytrus’ plant biotechnology-derived Baolift skin care technology reportedly simulates the facial rejuvenating impacts of a fitness workout.

New Beauty Ingredient Trends: from Functional Water to Fit Skin

From Amazonian biotech to ultra-fine bubble technology, emerging cosmetic ingredients are pushing the boundaries of functions and claims.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Givaudan-Active-Beauty_N.A.S.-Collection

Givaudan's [N.A.S.] Vibrant Collection of 5 Botanical Extracts Aims to Revolutionize Hybrid Makeup

Givaudan’s specific processing is said to ensure the stability of the composition of the extracts and bioactive compounds, preserving their organoleptic properties and appearance.

Among its activities, the company supports the United Nations' 'Be the Change' movement, aligning its initiatives with key sustainable development goals to drive social, environmental and economic progress.

Jojoba Desert Nabs Fair for Life Certification for 5th Consecutive Time

The certification highlights principles such as corporate social responsibility, human rights protection, fair labor conditions, environmental stewardship and ethical sourcing practices.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

FD&C Blue 1 is trending in hair care, gummy supplements, pharma and food, according to Spectra Colors.

Top-trending Colors Across Categories: Insider Insights

“Color trends in marketing and product design, especially those utilizing FDA-approved dyes, shift seasonally to align with consumer expectations and functional performance needs,” explains Alexis Capik, president of Spectra Colors Corp.

Formulations are becoming simpler, driven by a desire for simplicity, as well as the introduction of many multifunctional materials.

Beauty’s Multifunctional Moment: Less is So Much More

Multifunctional technologies have the capacity to simplify formulations while enhancing performance across a wide range of functions and claims.

According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.

Future-forward Sustainable Beauty Ingredients: What's Next?

New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.

“Tokiwa's legacy is built on a foundation of innovation, quality, and sustainability,' says Hiroyuki Kanai, Tokiwa's CEO.

Tokiwa Brings Clean, Sustainable Color Cosmetics to MakeUp in NY

Its products include color cosmetic concepts for the eyes, brows, lips and face, including eyeliners, precision brow products, long-lasting lip colors and face formulations.

realistic nail manicure hands on towels products and tools in background

8 Trends in Beauty: 'Hyperreal' BIAB Nails/Orly, Made It Cosmetics, Krishna Makeup for Kids and More

Each week, C&T uncovers emerging trends in searches/hashtags related to cosmetics. Now on our radar: Made It Cosmetics; Radha and Krishna makeup for kids; hyperreal manicures, BIAB and Orly; Cosmetic Connection; Demure Makeup; Mari Maria makeup, ... etc.

two women smiling wearing pink lipstick holding lipstick tubes

Oleon Health and Beauty Debuts Radiastar 1436 Natural Guerbet Alcohol for Films, Sensory Effects

The vegetable-based, multi-branched Guerbet alcohol is liquid at room temperature and is reportedly a great film former that imparts unique skin feel, good oxidation stability, excellent pigment dispersion and a cushioning touch with fantastic gloss.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.