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Section: Ingredients > Hair Care

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

A woman with curly hair holds a hair product in her hand while standing in a hair care aisle in a supermarket.

What Drives U.S. Consumers' Hair Care Choices?

A new YouGov poll reveals the personal factors that shape U.S. consumers hair care choices.

Accordng to Seppic, the maintenance and renewal of healthy hair is directly correlated with its lipid composition.

Seppic Unveils Nutricosmetic Hair Care Ingredient: Ceramosides

Accordng to Seppic, the maintenance and renewal of healthy hair is directly correlated with its lipid composition.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

As reported in 2022, the lawsuit follows the release of findings published in the Journal of the National Cancer Institute associating hair straightening product use with incident uterine cancer. The study did highlight the fact that Black women could be disproportionately affected, as 60% of the 33,947 total participants who reported using hair straighteners self-identified as Black women.

Hair Relaxer-Cancer Lawsuits Will Move Forward

Earlier this year, racial justice organization Color of Change urged consumers to sign a petition demanding that Target, ShopRite, Giant, Food Lion and other major retailers remove "toxic" products such as lye relaxers and hair dyes from shelves.

Compared to the same period of 2022, prestige hair styling units sold more than doubled in the first half of 2023.

The Skinification of Hair Styling is Here

As with the broader hair and scalp care sector, styling products with wellness benefits such as hair restoration or strengthening grew four times faster than the overall sector.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

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FIND THE PROPER TREATMENT FOR INVISIBLE HAIR DAMAGE

Polluout® Detox is an active ingredient designed to remove harmful particles and impediments from the hair and scalp, such as calcium, magnesium, copper, and other pollutants, and improve shine, combability, and treatment effectiveness.

Nutripeptides improves hair quality due to its repairing action on the hair fiber, restoring the hair’s shine, density and volume.

Silab's Nutripeptides Provides Both Scalp and Hair Benefits

Nutripeptides improves hair quality due to its repairing action on the hair fiber, restoring the hair’s shine, density and volume.

Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.

What Consumers Want from Hair Care in 2024

From clear benefits to specific ingredients, the data speaks for itself.

To create its rankings, Cosmetify cross-referenced hair care brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

2024's Top Hair Care Brands, Products & Concerns

Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

PinoPlex is said to prevent split ends and improve hair fiber integrity, making it more resistant to daily stress and breakage.

Mibelle Biochemistry Launches PinoPlex for Hair Moisturization

PinoPlex is a moisturizer for the hair shaft and can combat dry and damaged hair.

The technology's reconstructive biomolecules act on the hair cuticle to strengthen the hair, while Palmaria palmata's film-forming effects address split ends.

Provital's Marine-derived Densinaria Boosts Hair Volume & Strength

The fiber strengthening specifically addresses impacts of stress factors and hormonal shifts, according to the supplier.

Hair health—inspired by the skin care sector—continues to be a major growth driver in the hair care category, particularly targeted treatments, scalp care and hair thinning solutions.

4 Hair Care Skinification Opportunities: Access On-demand

This 1-hour briefing will help brands harness emerging trends to deliver new, holistic experiences and solutions to a market eager for healthier, more beautiful locks.

Lemme Grow, a biotin-free hair growth supplement

Kourtney Kardashian Barker Launches Biotin-Free Hair Growth Supplement

Kourtney Kardashian Barker's Lemme launches Lemme Grow, a biotin-free hair growth supplement for sensitive skin and hair. The $60 formula promises thicker, fuller hair and reduced shedding in just 12 weeks.

Today, consumers are integrating more complexity into their routines, driven by both established preferences and emerging trends, expanding the frontier of traditionally consumed products.

How to Capitalize on Hair Care’s Premiumization: 2025 Strategies

The recent expansion of e-commerce has brought professional-grade and performance-oriented products within easy reach of consumers, spurring a wave of premiumization.

By decoding the hallmarks of aging, L'Oreal believes it can usher in a new era of beauty, one that focuses on root causes.

L'Oreal Previews the Future of Skin and Hair Longevity

From emerging diagnostics and ingredients to new launches, the beauty giant offers a view of beauty's future.

Sealrose remains after rinse-off, with a 65% recovery, per the company.

Provital's Rosehip-inspired Sealrose Reduces Hair Damage by 72%

The technology is reportedly appropriate for formulations designed to repair hair cuticle damage.

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