Search Global Cosmetic Industry: Page 2

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Type: Article

How Beauty and Wellness Brands Can Get Under Customers’ Skin

Packaging matters, but authenticity is indispensable.

The Math on Celebrity Fragrance: Do They Still Add Up?

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

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Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

Profile: Expressing Individuality

The PRP Gel treatment begins with a blood draw from the patient’s arm. Cellenis’ technology neutralizes the pH of patients’ blood and eliminates any component that could be inflammatory

Skin Pharm Launches PRP Gel: The All-Natural Injectable for Volumizing and Rejuvenating Skin

Skin Pharm launched its PRP gel, an all-natural injectable using Cellenis’ PRP technology, that acts as a natural volumizer, rather than a filler.

Thinking Packaging Effects for Better Brand Engagement

With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.

Heritage beauty brands need to balance playfulness and functionality in their marketing messages.

Heritage Beauty Needs to Go Social

What to do when the old standbys of brand reputation and repeat purchases no longer apply.

Karan Gupta and Armaan Mehta, co-founders of Odore.

The Digital Tools Advancing Indie Brands

Smart investment in social media strategies and innovative marketing is helping emerging beauty brands to find their own footholds.

The humble cosmetic stick has seen a steady increase in popularity in recent years.

Minimalist Challenge: a Multifunctional Cosmetic Stick

Meeting the clean beauty formulation demand for performance with a short INCI list.

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C.O. Bigelow Delivers Old-fashioned Hospitality in a Tech-driven World

An ICMAD Spotlight interview with Ian Ginsberg, president of C.O. Bigelow Apothecaries.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Converting Online Shoppers Into Physical Shoppers

How to gain consumer loyalty to expand retail traction.

Exosomal Beauty is Here: Small, but Mighty

Beauty ingredient suppliers and brands are tapping tiny, powerful particles to rejuvenate the hair and skin.

Le Labo’s candle collection.

How Le Labo Scaled Up Without Losing Its Soul

Despite garnering a global cult following, Le Labo’s founders insist on staying true to the brand’s artisan roots.

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How to Position a Natural Brand

Find your white space, define who you are, understand the challenges of sourcing truly natural ingredients and tell your story, authentically.

Several factors are fueling this trend towards minimalism in beauty. At the forefront is the growing fatigue with cluttered bathroom cabinets, paired with an increased awareness of sustainability and ethical consumption.

Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact

How is the trend toward "fewer, better products" shaping consumer behavior in the beauty industry?

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Rethinking Anti-aging

Demographics and consumer mindsets have changed; products designed to address their aging goals also need to change.

Emotional Packaging

As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.

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