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Type: Article

Hair Care Growth Thinning for the Near Term

Hair care will continue modest growth, though the current economy will require marketing and positioning strategies to be evaluated.

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Fragrance Retention Remains in Top Hair Care Trends

Though trends come and go, the need for a fresh and long-lasting fragrance in hair care products is a constant.

Image courtesy of Givaudan's ResistHyal.

[in-cosmetics Global] Untangling the Latest Hair Innovations

The latest innovations from Naturex, Givaudan and Chemyunion.

Athleisure trends are creating market opportunities for makeup primers, dry shampoo and more.

Athleisure Makeup and Hair Care by the Numbers

According to NPD, consumers' active lifestyles have been a boon to multifunctional foundations, primers and waterproof formulations, as well as dry shampoos.

Madison Reed's Tame smoothing emulsion.

Slideshow: How to Disrupt the Hair Color Experience

Madison Reed CEO Amy Errett on the power of algorithms and data, her omnichannel strategy, and what's next for the tech-savvy brand.

Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.

What Consumers Want from Hair Care in 2024

From clear benefits to specific ingredients, the data speaks for itself.

Personalities and Research: Today’s Professional Hair Care Brands

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Case Study: Leveraging Social Referrals for Hair-raising Results

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

First-of-its-kind foil-polymer tube (FPT) and 45-50mm tall closure system produced by World Wide Packaging LLC serve to upgrade look of select hair care products from Oribe.

Case Study: Hair Brand Gets a Product Packaging Makeover

First-of-its-kind foil-polymer tube (FPT) and 45–50 mm tall closure system produced by World Wide Packaging LLC serve to upgrade look of select hair care products from Oribe.

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Patent Pick: Wash Slip and Glide Back Into Hair

Beiersdorf inventors are targeting dry, brittle hair with a novel cleansing composition to improve slip and glide. Learn more from this patent overview.

Profile: Hair to Stay—The Story of a Relaunch

Collecting authentic Pink Floyd records may help some music fans slip into sentimentality, but what would happen if the band suddenly reunited and began recording new songs? The analogy is similar to what has the beauty world buzzing this spring. Eugene Zeffren profile...

A recent study conducted by Bajaj Consumer Care Ltd, aimed to develop a method to measuring oil penetration into hair in correlation to hair thickness and tensile strength.

Study Correlates Oil Penetration into Hair with Tensile Strength

A recent study by Bajaj Consumer Care, Ltd., sought to identify a method to measure oil penetration into hair and how this correlates with hair thickness and tensile strength.

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SantEnergy™ New energy for your hair! [sample request]

SantEnergy™ is a distinctive polyphenol-rich extract sustainably obtained from the aerial parts of the plant Yerba Santa. It optimally delays aging of hair follicles and increases both hair growth and hair density.

Personalization intersects with the demands of homebound consumers amid the COVID-19 outbreak.

Beauty Gets Personal—Part 3 of 3: Hair Care

Personalization must address what matters most to consumers: price, selection and diversity of offerings.

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Sustainability plays the role in detoxify + clarifying hair products

Has your hair been looking dull or dry than usual? One of the causes may be overlooked is your shower water. In addition to minerals buildup are sebum, styling products and pollution.

After 5 applications, Quinoa Pro EX reduced damage in the hair shaft by 26%.

Repairing Damaged Hair With a Unique, Intriguing Natural Ingredient

South American Ingredient from TRI-K Industries, designed to deliver moisture and repair deep into the hair, allows brands to make natural claims and tell a unique ingredient story to consumers.

Vantage Gci2304 Lead

Vantage launches new self-emulsifying bases for hair care

Jeesperse® NoLo, a new product range of self-emulsifying bases for hair care applications are designed to require No or Low energy.

A Look at Skin Care and Hair Care in China

In the ever-growing Asian beauty marketplace, the opportunities in China continue to outpace nearly all others.

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