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Covergirl Launches 60 New SKUs

New launches include the Lash Blast Clean Volume Mascara in Waterproof, Outlast Extreme Wear Concealer and Pressed Powder.

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

1010data indicates that cosmetics and makeup saw increased online searches and sales this summer, while skin care saw decreased interest and sales.

1010data: Online Makeup Sales Trending Upward

The top-ranked search terms this year leading to a beauty purchase on Amazon and Walmart are “mascara” and “gel nail polish.” Last year, they were “face wash” and “shampoo.”

Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.

L’Oréal Charts Innovation Path Ahead with Appointment of Delphine Viguier-Hovasse as the First Chief Innovation and Prospective Officer

Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.

NPD Reports Eye-catching Numbers for US Prestige Eye Makeup Sales

Mascara, eye shadow and eye liner dollar sales in the U.S. prestige category all increased 7% in 2013 dollar sales, while eye brow product jumped an impressive 29% for the year.

Perfume and cosmetic highlights for the first nine months of the year included Christian Dior, particularly Miss Dior and J’adore, as well as Francis Kurkdjian’s L’Or de J’adore.

LVMH's 9-month 2023 Perfume & Cosmetic Sales Jump 12%

LVMH reported that Parfums Givenchy's results were driven by fragrance, while Benefit’s growth was driven by the new Fan Fest mascara and the ongoing popularity of Pore Care.

Incredi Green Lashes

Lashes Go Vegan with Strand Cosmetics

Strand High Tech Color Cosmetics has designed a vegan mascara called IncrediGreen Lashes. The mascara is made using natural ingredients such as, jojoba, rice, candelilla and vegetable waxes.

The Iconic Essentials collection from MPlus Cosmetics, showcased at Cosmoprof Miami 2025.

MPlus Cosmetics at Cosmoprof Miami 2025

MPlus Cosmetics has recently unveiled its Iconic Essential collection during the Cosmopack North America Miami 2025 event. The collection includes a variety of cosmetic products, and features the new Black Gold jumbo mascara.

How L'Oreal and Milani Cosmetics Are Pulling Back the Curtain on Beauty

In one video, The Lipstick Lesbians visit Milani Cosmetics' production of baked powders; another focuses on the unique benefits of the brand's Lash Extension Tubing Mascara.

The scaled-up campaign goal is to collect 250,000 containers in the 12 months following the official launch, which is equivalent to the height of two Mount Everests when stacked up.

Watsons x L’Oréal Partners on 'Beauty for the Future' Recycling Program

Customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skin care tubs and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards.

[interview/UPDATE] Behind Caliray's Launch

Caliray's debut products are the Come Hell or High Water Clean Mascara and Surfproof Easy Glider Eye Definer Clean Waterproof Pencil.

MAC's Selena collection speaks to Latinas without 'whitewashing,' according to a recent think piece from Refinery29.

MAC's Selena Collection is About More than an Iconic Pop Star

"There is no whitewashing here; the eyeshadows, blush, mascara, eyeliner, gloss, and lipstick shades are not only products Selena would have likely worn herself, they're also products Latinas will look great in."

Wet n Wild Expands Its Fergie CenterStage Color Cosmetic Collection

The 23 new product launches add to the existing line long-wearing eyeliners, intense volume mascara, long-wearing shimmer primer, all-in-one BB creams, mattifying powder, and high-shine lip varnishes.

Covergirl Names Kelsea Ballerini Brand Ambassador

Ballerini said, "I’ve been a fan of Covergirl for as long as I can remember. I’ve always had an iconic tube of Covergirl mascara in my makeup bag and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl."

Brilliant Eyes

Geka Combines Technology and Wellbeing for Kiss The Nature Collection

The collection consists of five color cosmetic products—a mascara, an eyebrow product, an eyeliner, a lip gloss and a liquid highlighter—and is completed by a makeup bag and two skin care applicators.

P&G Names New Global Business Development Leader

Laura Becker will take on the role, in a division that has helped develop products such as Clairol Foam, Olay Smooth Finish, Olay Regenerist and CoverGirl LashBlast Mascara.

Mintel: BB Cream Launches in US Increase Nearly 50% Since 2012

Reported usage for other color cosmetic products include 53% for mascara, 48% for lip gloss, 45% for lipstick, eye liner and foundation, 43% for blusher, 42% for eye shadow, and 40% for powder.

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