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Type: News
Color Cosmetics
e.l.f. Cosmetics x Tierra Whack Launch Big Mood Mascara
The packaging features an hourglass brush head that maximizes lift and volume. The formula includes jojoba wax for hold.
Packaging
Mascara Pack Innovation, Personnel Changes, and More Beauty Packaging News and Launches for Early March 2014
New launches in beauty packaging from Fusion Packaging, Aptar Beauty + Home, World Wide Packaging, Mega Airless, Quadpack and more.
Packaging
MakeUp in New York, Added Touches, Mascara, and More Beauty Packaging News for Early October 2013
Learn about the innovation Anisa International, Topline and more offer at MakeUp in New York, as well as new launches from Aptar, DieterBakic, Axilone and more
Packaging
Showcases from Luxe Pack, Mascara, Fragrance, Brushes, and More Beauty Packaging News and Launches for Early November 2013
Catch up on the latest from Aptar, MWV, HCP Packaging, Lumson, Anisa International, Chicago Paper Tube & Can Company, Qosmedix, Quadpack, and more.
July/August
Patent Pending, Credo Clean Mascaras by Verla International
Patent pending, Credo clean, naturally derived and performance driven mascaras use a new film former technology to create extreme lashes.
Color Cosmetics
BPerfect Cosmetics: The Belfast-Based Beauty Brand to Keep an Eye On
BPerfect Cosmetics’ tan, eyebrow and mascara products will soon be sold in 35 Gordons Chemists stores.
Consumers & Markets
Brandefy: Top Searched Beauty Brands & Categories in February 2023
Mascara moved into the Top 10 and eye cream moved out.
Color Cosmetics
Have Long, Luxurious Lashes From Every Angle
The Multi-Dimension Mascara/Full Lash Multi-Dimension Mascara Waterproof provides thicker, longer and more dramatic lashes.
Packaging
Qosmedix Introduces Disposable Cosmetic Applicators
The collection consists of applicators for eyeliner, eye shadow, lip gloss, lipstick and mascara.
Packaging
Pretty in Pink, Albea Teams up with Givenchy
The Base Mascara Perfecto primer has a bi-color brush with specific fibers for separating the lashes and smooth application of the product.
Color Cosmetics
Strand Cosmetics Embraces Clean Beauty Trend with New Launches
The new products include Cosmic Shadows eyeshadow, Cosmolips lip gloss and Eye Love Cosmos mascara.
Color Cosmetics
The Best of Eyes Have It
The Best of Eyes collection is a limited-edition set that includes mascara, pencil eyeliner, liquid eyeliner and eye shadow.
News
Pink Newest CoverGirl for P&G Beauty Brand
The edgy pop star will help the makeup brand launch a new mascara product this fall.
Color Cosmetics
Give Lashes the Cobra Curl
Osmosis’ Cobra Curl Brush Mascara utilizes an innovative anti-gravity cobra head to transform normal eyelashes into fanned out, natural looking curly lashes.
Color Cosmetics
Pacifica Launches Vegan Collagen Lash Serum + Primer
It contains vitamins B and E for maximum conditioning, as well as kaolin and plant wax to add volume, prevent breakage, and prepare the lashes for mascara.
Packaging
4 Packaging Solutions From Texen You Should Be Aware Of
Texen Beauty Partners new packaging innovations include those for a powder blusher, mascara, powder compact and concealer.
Color Cosmetics
Loren Gray x Revlon Launch Makeup Collection
The collection includes a curated eyeshadow palette along with Gray’s favorite Revlon mascara, eyeliner and matte crayon.
Color Cosmetics
Monat Expands into Color Cosmetics
The new line includes clear brow gel, concealer, translucent powder, gel cream blush, powder bronzer, mascara and liquid lipstick.
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