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The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation

Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.

Wynalda Packaging

Ejosson Packaging

Excel InStore

BUILT BY PEOPLE WHO TAKE YOUR BRAND PERSONALLY.

Diverse hands holding an assortment of skincare and beauty products including serums, lotions, and cosmetics against a sage green background

Vessel Emerges From Stealth to Make Donating Excess Inventory Cheaper Than Destroying It

Person examining foundation color swatches on organized beauty product display palettes

What Brands Should Take Away From Kearney 2027 Beauty Outlook Report

Kearney 2027 beauty outlook report analyzes top trends that will shape the future of the beauty market, evolving customer demand and loyalty, and the continuing shift from brand- controlled communication to advocates and AI.

Colgate K-Pop Demon Hunters toothpaste tube with Bubble Pop flavor and Netflix branding

Colgate Introduces a KPop Demon Hunters Collaboration to Meet Parents' Needs

Colgate launches its new KPop Demon Hunters kids line, marking the first oral care collection inspired by the hit film. The lineup pairs trusted cavity protection with fan-favorite HUNTR-X characters to make brushing more fun for toddlers and young kids.

L'Oréal Revitalift glycolic acid peeling tonic bottle with water droplets and chrome cap

L’Oréal Family Expands Investment Team Following Acquisition Push

LOLA personal care product collection featuring four deodorant and body wash bottles in blue and green packaging

LOLA Launches Hormone-Safe Body Care Collection

The brand claims that the products maintain 1200% ingredient transparency and no ingredients linked to endocrine disruption.

Pink smartphone case with card slots and crossbody strap on neutral background

Fenty Beauty and CASETiFY Serve On-The-Go Glam To Consumers

Beauty meets fashion and tech. CASETiFY's global collaboration with Fenty Beauty debuts a hands-free collection that merges daily tech protection with on-the-go vanity essentials.

Healthcare professional in lab coat reviewing documents at desk with laptop and plant in background

The Doctor Is In: Assessing Physician-Backed Skin, Hair and Nail Care Brands

Split-face portrait showing skin texture comparison with digital pixelation effect on right side against blue background

The New Standard in Effective Skin Care

Tour the Campo Research Catalogue!

Shimmering blue and white disco ball suspended against a sparkling starry background with light rays

Susonity Offers Expanded Portfolio with New Partnership

Stylized portrait of woman with dark blue bob haircut, black lipstick, and metallic blue nail art against misty background

Spectra Colors' Special D&C Black 2

White spray bottle with black cap labeled Gladiator Aptar

Rethinking the Aerosol Actuator for Inclusive Design

Three spray pump bottles with black, white, and clear caps arranged on gradient yellow-green background

Mark VI Fine Mist Sprayers

Abstract digital art with flowing red and purple brushstrokes, gold accents, and water droplets on gradient background

Kromboost™: Protein Bioactive for Hair Longevity