Korean skin care facial mask brand Masque-ology has introduced a range of affordable masks that will retail at 3,000 U.S. Walmart locations and online. The move is significant as Walmart becomes a stronger beauty player and the K-beauty trend continues to heat up.
By bringing this traditionally high-end product to the mass market, the brand is banking on mass success.
"We are very excited to partner with Walmart to launch these new facial masks," said Phillip Ha, CEO of Beauty Architects. "K-beauty has been in the forefront of skin care in Asia for the last 10 years and we are proud to bring the best products to the U.S."