Search Global Cosmetic Industry: Page 4

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Give Lashes the Cobra Curl

Osmosis’ Cobra Curl Brush Mascara utilizes an innovative anti-gravity cobra head to transform normal eyelashes into fanned out, natural looking curly lashes.

Ultra HD Concealer from Make Up For Ever

4 Packaging Solutions From Texen You Should Be Aware Of

Texen Beauty Partners new packaging innovations include those for a powder blusher, mascara, powder compact and concealer.

Loren Gray x Revlon Fierce Angel Eyeshadow Palette includes nine shades with matte, metallic, shimmery and glittery finishes.

Loren Gray x Revlon Launch Makeup Collection

The collection includes a curated eyeshadow palette along with Gray’s favorite Revlon mascara, eyeliner and matte crayon.

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Pacifica Launches Vegan Collagen Lash Serum + Primer

It contains vitamins B and E for maximum conditioning, as well as kaolin and plant wax to add volume, prevent breakage, and prepare the lashes for mascara.

The collection ranges in price from $28-$39.

Monat Expands into Color Cosmetics

The new line includes clear brow gel, concealer, translucent powder, gel cream blush, powder bronzer, mascara and liquid lipstick.

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Covergirl Launches 60 New SKUs

New launches include the Lash Blast Clean Volume Mascara in Waterproof, Outlast Extreme Wear Concealer and Pressed Powder.

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

1010data indicates that cosmetics and makeup saw increased online searches and sales this summer, while skin care saw decreased interest and sales.

1010data: Online Makeup Sales Trending Upward

The top-ranked search terms this year leading to a beauty purchase on Amazon and Walmart are “mascara” and “gel nail polish.” Last year, they were “face wash” and “shampoo.”

Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.

L’Oréal Charts Innovation Path Ahead with Appointment of Delphine Viguier-Hovasse as the First Chief Innovation and Prospective Officer

Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.

NPD Reports Eye-catching Numbers for US Prestige Eye Makeup Sales

Mascara, eye shadow and eye liner dollar sales in the U.S. prestige category all increased 7% in 2013 dollar sales, while eye brow product jumped an impressive 29% for the year.

Perfume and cosmetic highlights for the first nine months of the year included Christian Dior, particularly Miss Dior and J’adore, as well as Francis Kurkdjian’s L’Or de J’adore.

LVMH's 9-month 2023 Perfume & Cosmetic Sales Jump 12%

LVMH reported that Parfums Givenchy's results were driven by fragrance, while Benefit’s growth was driven by the new Fan Fest mascara and the ongoing popularity of Pore Care.

Incredi Green Lashes

Lashes Go Vegan with Strand Cosmetics

Strand High Tech Color Cosmetics has designed a vegan mascara called IncrediGreen Lashes. The mascara is made using natural ingredients such as, jojoba, rice, candelilla and vegetable waxes.

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Designed to Disrupt — Formulated to Style

With an ergonomic patented brush, Lash 180° challenges the ordinary and creates a solution to wide eye and messy mascara application. The cutting-edge brush technology combined with a trend setting formulation creates the perfect combination of definition and length.

The Iconic Essentials collection from MPlus Cosmetics, showcased at Cosmoprof Miami 2025.

MPlus Cosmetics at Cosmoprof Miami 2025

MPlus Cosmetics has recently unveiled its Iconic Essential collection during the Cosmopack North America Miami 2025 event. The collection includes a variety of cosmetic products, and features the new Black Gold jumbo mascara.

How L'Oreal and Milani Cosmetics Are Pulling Back the Curtain on Beauty

In one video, The Lipstick Lesbians visit Milani Cosmetics' production of baked powders; another focuses on the unique benefits of the brand's Lash Extension Tubing Mascara.

How to Level the Playing Field with Ecommerce

Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.

The scaled-up campaign goal is to collect 250,000 containers in the 12 months following the official launch, which is equivalent to the height of two Mount Everests when stacked up.

Watsons x L’Oréal Partners on 'Beauty for the Future' Recycling Program

Customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skin care tubs and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards.

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