Search Global Cosmetic Industry

836 Results

Gen Z make up just 23% of all color cosmetic shoppers, yet 71% of them use makeup.

Meet the Beauty Shopper of 2025: Gen Alpha, Gen Z, Millennials and Gen X

According to parents of Gen Alpha kids, 60% have purchased hair care for their children, compared to 46% for skin care, 30% for makeup and 20% for fragrance.

Julie Ramos, Attitude's vice president of marketing, notes, 'What stands out most is the fact that this generation [Alpha] will be even more connected than Gen Z, with a way of consuming that will probably be more virtual.'

Sunly: Sun Care Built for Generation Alpha, Gen Z and Millennials

Julie Ramos, Attitude's vice president of marketing, notes, "What stands out most is the fact that this generation [Alpha] will be even more connected than Gen Z, with a way of consuming that will probably be more virtual."

'I'm so excited to finally make it official with Cetaphil as the face of their new line!' says the influencer.

Cetaphil x Katie Fang: Gen Z & Gen Alpha Join the Dermocosmetic Movement

By tapping Katie Fang for the exfoliating range launch, Cetaphil is making an overt play for Gen Alpha and Gen Z shoppers; Fang is undoubtedly a favorite influencer for both demographics.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Group of young teens in school

Evereden Launches Skin Care Targeted at Gen Alpha

The Clear Skin Teen Collection includes a three-step clearing collection: a balancing cleanser, toner pads and a gel-cream moisturizer. The line was designed from EverEden just for teens ages 12 years and up.

Gen Alpha is reshaping beauty and body care with tech-savvy, socially conscious choices—driving the future of consumer trends.

How Gen Alpha is Shaping the Future of the Body Care Industry

Discover how Generation Alpha's values, tech-savvy nature, and $5.46 trillion economic potential are driving innovation in the body care industry.

JB Skrub, founded by advertising vet Jill Biren and actress Julie Bowen, was built around the needs of tween boys, a key Gen Alpha cohort.

Gen Alpha and Beauty: How to Engage the Youngest Shoppers Responsibly

So-called "Sephora Kids" are heavy users of beauty; they're also more brand-conscious than young adults, favoring labels such as Drunk Elephant, Glow Recipe, Sol de Janeiro and more.

Not everyone in this photo should be using anti-aging skin care.

Gen Alpha Anti-aging Skin Care Ban Under Consideration in California

California's legislature is seeking to "prohibit the sale or delivery to a person under 13 years of age of an over-the-counter skin care product or cosmetic product advertised to address skin aging..."

Kids don't always understand what, exactly, they're putting on their faces. Brands can help with that.

Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin

With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.

Digi Beauty, from the founders of Glamnetic, is bringing 5-minute press-on manicures to Gen Z and Gen Alpha, exclusively at 450 Ulta Beauty stores.

Digi's Co-founder Speaks Out on 5-minute Manis, Gen Alpha, Ulta Beauty Expansion & More

Among the 18 designs are It’s Fire, Lava Lamp, Pastel Pop and On Your Mark.

The Beauty and Packaging Attitudes of Gen Alpha, Z and X Revealed: Exclusive Briefings Coming Soon

Packed with exclusive survey insights, these sessions will reveal what’s driving the future of beauty—from Gen Z to Gen X and even cosmetic packaging preferences.

The parents of Gen Alpha kids over-index for usage/interest in brands such as e.l.f., Sol de Janeiro, Rare Beauty, Drunk Elephant, Bubble, Tarte, Milk Makeup, Glow Recipe and Summer Fridays compared to the parents of Gen Z consumers.

Gen Alpha's 9 Favorite Beauty Brands

Gen Alpha households are more brand-sensitive than their peers and often engage in categories more than their counterparts.

Ritual and a sense of order are among the drivers bringing tweens to skin care.

Decoding Generation Alpha & Beauty

"When did 10-year-olds start worrying about wrinkles and getting older?" said Firdaous El Honsali, global vice president, Dove.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Looking ahead, the company is forecasting 2025 full-year net sales of $1,230-1,250 million.

e.l.f. Beauty Posts 77% Growth in Fiscal 2024

The brand has become a favorite of emerging Gen Alpha shoppers and is generally benefitting from increased teen beauty spending.

Page 1 of 47