The idea for Ketish, which will launch in mid-August, was pitched by Kattan's former employee, Emaan Abbass.
The brand's Instagram declares: "Feminine wellness, but make it sexy. Here to pamper & refresh your most precious parts."
According to reports, Ketish was derived from "Quetesh," the ancient Egyptian goddess of sexuality and pleasure.
Refinery29 reports that the product line will be related to body care, pleasure and the device category.