6 Makeup Innovation Drivers


The global color cosmetics market benefits from consumers looking to satisfy their need for self-expression both on and offline. Brands are leveraging this trend with innovative product development and targeted strategies.

The makeup innovation drivers include:

  1. Multi-product looks
  2. Palette power
  3. Sensory boost
  4. Brow rituals
  5. Get the glow
  6. Disruptive inclusivity

For an in-depth look at all six makeup innovations, check out the January 2019 digital edition

Imogen Matthews is a consultant to in-cosmetics. For more information, contact www.imogenmatthews.co.uk.

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