The global color cosmetics market benefits from consumers looking to satisfy their need for self-expression both on and offline. Brands are leveraging this trend with innovative product development and targeted strategies.
The makeup innovation drivers include:
- Multi-product looks
- Palette power
- Sensory boost
- Brow rituals
- Get the glow
- Disruptive inclusivity
For an in-depth look at all six makeup innovations, check out the January 2019 digital edition.
Imogen Matthews is a consultant to in-cosmetics. For more information, contact www.imogenmatthews.co.uk.