In 2014, Birchbox branched out from its traditional online subscription box format and entered the brick-and-mortar world with its first location in New York City (Soho store pictured above). Now it has been announced that later this year the next Birchbox location will be opened at 17 Rue Montmartre in Paris’ district Les Halles.
The Paris location will be similar to the concept of the New York store, which mimics the concept of Birchbox’s monthly subscription boxes: customers can browse the store floor and create their own box of products. Sizes will range from sample sizes and full-sized products.
Customers visiting the store can also take advantage of the beauty specialists that are available for brand and product advice.