The digital makeup app, Perfect365, Inc., has announced its partnership with celebrity makeup artist, Kabuki.
Kabuki, whose clients have included Rihanna, Selena Gomez, Gwen Stefani, Kendall Jenner and Bella and Gigi Hadid, has been brought on to serve as a company advisor and spokesperson for the brand. He will also collaborate with Perfect365 on a project that will be announced later this year.
Kabuki was quoted saying, “Digital beauty is causing a monumental shift in the makeup industry, and Perfect365, Inc. is driving this evolution. Women are taking charge of their own beauty; they are experimenting and exploring and trying on new looks they never thought possible. I’m looking forward to merging my creative skills with the efficiency and mass exposure this type of technology can bring.”
Vickie Wei, director of marketing at Perfect365, said, “With this partnership, we are tapping into the creative genius of a celebrity makeup artist at the top of his game. This year Perfect365, Inc. will unleash the true promise of digital makeup and bridge the gap of technology and beauty. Our vision is to bring the best the makeup industry has to offer to our users and brand partnerships and that is why working with Kabuki makes so much sense.”